Senior Manager, Social Media Campaigns & Content (National Geographic)

The Walt Disney Company; Washington (District of Columbia); Hybrid; USD 113,000 - 155,000; Full time

Job summary

National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. You will plan, manage, and execute social marketing strategies focused on editorial digital stories, magazine features, and TV programming.

The role emphasizes an audience-first approach aligned with business goals like subscriptions, Disney+ growth, and brand affinity. Strong leadership and data-driven decision making are essential.

Qualifications

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brands or media portfolios.

Responsibilities

• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.
• Oversee end-to-end creative pipeline – ideation through production and final sign-off from leadership and stakeholders.
• Partner with agencies, platform strategists, PR, and talent reps to ensure output ladders up to the social strategy.
• Direct hands-on production of social-first content, including interviews, on-set direction, and social video shoots.
• Guide ideation, campaign development, and execution for creator initiatives.
• Collaborate with Content, Marketing, PR/Comms, Editorial, and Creative teams for creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging formats while maintaining brand integrity and audience relevance.
• Drive testing and learning across platforms, formats, and tools.
• Identify and scale new opportunities to expand reach and influence.
• Review social platform and Adobe Analytics data to identify high-performing stories and content patterns.

Skills

Social media strategy

Platform ecosystems

Data-driven campaigns

Creator economy

Campaign leadership

Budget management

Education

Bachelor's degree in Marketing/Advertising/Digital/Social/TV/Film

Tools

Adobe Analytics

Social media management tools

Job description

National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. In this role, you will be a key contributor in planning, managing and executing the social marketing strategy focused on content strategy for editorial digital stories, magazine features, and TV programming. The Senior Manager will lead best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals: growing magazine and digital subscriptions, driving acquisition to Disney+, and enhancing brand affinity.

To be successful, you will need to be a storyteller and marketer with excellent judgement to balance audience interests and business goals. You’ll have a deep passion, appreciation, and understanding of editorial and entertainment broadly, with a deep breadth of knowledge spanning Natural History/Animal, Science, History, Travel and Adventure, Culture, and Kids topics.

Responsibilities:

Project Management & Leadership

• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.

Content Development & Production

• Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders.
• Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy.
• Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots.

Creator Content Strategy

• Guide creative ideation, campaign development, and execution for creator initiatives.
• Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.

Innovation & Growth

• Drive testing and learning across platforms, formats, and tools.
• Identify and scale new opportunities to expand reach and influence.

Measurement & Performance

• Review social platform and Adobe Analytics data to identify high-performing stories and the content patterns that drive audience growth and conversion to NatGeo.com.
• Use data, insights, and social intelligence to continuously optimize strategy.
• Establish clear success metrics that go beyond engagement to reflect impact.

Cross-Functional Leadership

• Partner closely with Editorial, Strategy, PR/Comms, Paid Media, Synergy, and Partnerships teams to ensure integrated planning and execution.

Team Leadership & Operations

• Lead, develop, and scale a high-performing team.
• Set a high bar for quality, clarity, and execution across all work.
• Build systems and processes that enable speed, consistency, and innovation.

Basic Qualifications:

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios.
• Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends.
• Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact.
• Experience launching creator-led franchises, original programming, or large-scale digital content initiatives.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations.
• Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders.
• Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting.
• Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.
• Proficiency with social media management, analytics, and reporting tools, with the ability to translate insights into actionable strategies.
• Strong written and verbal communication skills, including the ability to present strategies and performance insights to stakeholders.
• Highly organized with the ability to manage multiple priorities, operate in fast-paced environments, and meet deadlines.
• Proficiency with project management tools- AirTable, Asana, etc.
• Experience managing large budgets.

Preferred Qualifications:

• Demonstrated curiosity and willingness to experiment with new digital formats and platforms.
• Proven ability to operate with sound judgment in issues-sensitive environments.
• Creative, proactive, and independent thinking.
• Strong solutions-oriented mindset.
• Experience with social media content managementand reportingsystems.
• Bachelor’s degree in Marketing, Advertising, Digital/Social, TV/Film preferred.

The hiring range for this position in Washington, D.C. is $112,700 to $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.