E-Commerce Product Catalog Specialist

5.11; Costa Mesa (CA); On-site; USD 41,000 - 45,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with employer match

Employee Discounts

Job summary

5.11 is seeking an E-Commerce Product Catalog Specialist to own end-to-end product setup across regions, ensuring launches are on time and aligned to seasonal strategy and marketing activations.

You will build and publish product records in CMS/PIM, optimize narratives, specs, taxonomy, and imagery, and provide weekly activation reporting to keep campaigns on track and catalog health on target.

Qualifications

• 3+ years in e-commerce, digital merchandising, or product operations.
• Highly detail-oriented with strong organizational skills.
• Proactive problem solver who does not wait to be told what’s missing.
• Comfortable managing multiple timelines at once.
• Strong communicator coordinating across Product, Merchandising, Marketing, Creative, and Development teams.

Responsibilities

• End-to-End Product Creation: Own the full lifecycle of product setup across all regions.
• Track seasonal assortments and identify Global builds vs Region-specific builds.
• Maintain visibility into sample status, ordering needs, shoot timelines, asset readiness, and regional go-live timing.
• Ensure products go live in alignment with planned content and marketing activations; communicate launch readiness across teams.

Skills

Detail-oriented

Proactive problem-solver

Strong communicator

Multitasking

Cross-functional coordination

Job description

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

The E-Commerce Product Catalog Specialist owns the end-to-end product creation and digital presentation process across all e-commerce regions. This role is responsible for ensuring every product launches accurately, on time, and fully aligned to seasonal strategy and marketing activation.

This individual serves as the central orchestrator of digital product readiness, managing timelines, cross-functional alignment, data accuracy, and on-site execution.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

What You’ll Do:

End-to-End Product Creation

• Own the full lifecycle of product setup across all regions.
• Track seasonal assortments and identify which products require:
  • Global builds
  • Region-specific builds
• Maintain visibility into:
  • Sample status and ordering needs
  • Shoot timelines and asset readiness
  • Marketing launch holds
  • Regional go-live timing
• Ensure products go live in alignment with planned content and campaign activations.
• Communicate launch readiness clearly across teams.

Customer-Facing Product Content

• Build and publish complete product records in CMS/PIM systems.
• Maintain and optimize:
  • Product narratives
  • Feature and benefit descriptions
  • Technical specifications
  • Attributes and taxonomy tagging
  • Image selection and sequencing
• Ensure content is customer-first, brand-aligned, and SEO-optimized.
• Partner with Creative and Merchandising to elevate product storytelling and conversion.

Weekly In-Season Activation Reporting

• Provide weekly visibility into:
  • Product launch status
  • Activation alignment
  • Launch risks and delays
  • Regional readiness
• Ensure product availability aligns with marketing campaigns and digital content plans.
• Flag issues early and propose solutions.

Quarterly Catalog Health Audits & Executive Readouts

• Conduct structured quarterly audits evaluating:
  • Data accuracy
  • Content consistency
  • SEO compliance
  • Taxonomy alignment
  • Image completeness
  • Regional consistency
• Identify performance gaps and improvement opportunities.
• Deliver a concise executive-level readout with findings and action plans.
• Recommend operational improvements to elevate catalog standards.

What You Bring:

• 3+ years in e-commerce, digital merchandising, or product operations.
• Highly detail-oriented with strong organizational skills.
• A proactive problem solver who does not wait to be told what’s missing.
• Comfortable managing multiple timelines at once.
• Strong communicator who can coordinate across Product, Merchandising, Marketing, Creative, and Development teams.
• Comfortable presenting updates and reporting findings to leadership.
• Curious about how product presentation impacts performance and conversion.

Pay Range: $30.00-$33.00 per hour plus bonus!

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

To check out our policy, click HERE. If you want to make a request about your personal data, CLICK HERE.