Senior Shopper Commerce Leader – Walmart Omnichannel Growth

Bel; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

401k Match

PTO

Medical, Dental and Vision

Bonus program

Job summary

Bel Brands is seeking a Sr. Manager of Shopper Commerce to shape omnichannel strategies across its product portfolio, with a focus on Walmart and Sam's Club.

You will collaborate with Brand Marketing, Sales, and Retailer Partnerships to set priorities and implement data-driven programs that win with shoppers both in-store and online. You will leverage shopper insights and emerging technologies like AI to optimize engagement, visibility, and conversion across key retail partners, balancing budget

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years in CPG shopper marketing, brand management, or omnichannel commerce with national or key account experience.
• Recent, direct experience with Walmart and Walmart Connect.
• Knowledge of retailer media platforms and digital commerce fundamentals; ability to guide retailer search strategy and agency execution.
• Proven ability to lead omnichannel programs with top retailers and deliver measurable outcomes.
• Strong strategic thinking, analytical and problem-solving skills with cross-functional influence.
• Ownership mindset with ability to manage multiple projects in a fast-paced environment.
• Passion for purpose-driven brands with a growth-oriented mindset.

Responsibilities

• Shape and lead the annual shopper commerce plan for strategic retailer partners, integrating national brand campaigns with retailer-specific activation plans.
• Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agency partners to drive swift, high-quality programs.
• Drive shopper commerce strategy for assigned retailers to secure best-in-class placement, programming, and conversion.
• Oversee retailer search strategy, guiding keyword strategy, investment, optimization, and performance measurement.
• Plan go-to-market for product launches across channels including e-commerce and out-of-home channels.
• Budget planning, allocation, optimization, and ROI measurement for assigned accounts.
• Champion testing and scaling of new capabilities, including AI, for personalized shopper engagement and content creation.
• Lead and develop a direct report to strengthen team capability.

Skills

Strategic thinking

Analytical skills

Problem-solving

Stakeholder influence

Ownership mindset

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

Walmart Connect

Retailer media platforms

Job description

Bel Brands is seeking a Sr. Manager of Shopper Commerce to shape omnichannel strategies across its product portfolio, with a focus on Walmart and Sam's Club.

You will collaborate with Brand Marketing, Sales, and Retailer Partnerships to set priorities and implement data-driven programs that win with shoppers both in-store and online. You will leverage shopper insights and emerging technologies like AI to optimize engagement, visibility, and conversion across key retail partners, balancing budget