Omnichannel Shopper Growth Leader

New York Ag Connection; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical benefits

401k match

PTO

Job summary

Bel Brands is seeking a Sr. Manager, Shopper Commerce to shape omnichannel shopper marketing and drive growth across categories with a focus on Walmart and Sam's Club. You will align with Brand Marketing, Sales, and Retailer Partnerships to set priorities and measure impact.

Reporting to the Senior Director of US Shopper Commerce, you will lead a cross-functional team, manage budgets, and champion data-driven programs that win with shoppers both in-store and online.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 7 years of progressive experience in CPG shopper marketing, brand management, or omnichannel commerce.
• Recent, direct experience working with Walmart and Walmart Connect (WMC) is required.
• Deep knowledge of retailer media platforms and digital commerce fundamentals, including the ability to understand, evaluate, and guide retailer Search strategy and agency execution.
• Proven ability to lead and execute omnichannel programs with top retailers, consistently delivering measurable business outcomes.
• Exceptional strategic thinking, analytical, and problem-solving skills, with demonstrated effectiveness in influencing stakeholders and driving alignment across complex, cross-functional initiatives.

Responsibilities

• Strategy Leadership: Shape and lead the annual shopper commerce plan for strategic retailer partners, aligning campaigns and activation across brands.
• Cross-Functional Leadership & Execution: Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agencies, driving momentum.
• Retailer Partnerships & Omnichannel Execution: Drive relationships and strategy for assigned accounts, optimize placement, programming, and performance.
• Budget & Resource Management: Own shopper marketing budgets, allocation, ROI measurement, and tradeoffs.
• Innovation & Continuous Improvement: Champion testing of new capabilities and AI-driven personalization and measurement.
• People Leadership: Lead and develop a direct report, providing direction and feedback.

Skills

CPG shopper marketing

Omnichannel commerce

Retailer partnerships

Data-driven insights

Budget management

Leadership

Education

Bachelor's degree in Marketing/Business

MBA

Tools

Walmart Connect

Retailer media platforms

Job description

Bel Brands is seeking a Sr. Manager, Shopper Commerce to shape omnichannel shopper marketing and drive growth across categories with a focus on Walmart and Sam's Club. You will align with Brand Marketing, Sales, and Retailer Partnerships to set priorities and measure impact.

Reporting to the Senior Director of US Shopper Commerce, you will lead a cross-functional team, manage budgets, and champion data-driven programs that win with shoppers both in-store and online.