Sr. Manager, Shopper Commerce

Bel; Bentonville (AR); À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Bonus opportunity 23%

401k Match

PTO, Medical, Dental and Vision

Résumé du poste

Bel Brands seeks an Sr. Manager, Shopper Commerce to shape and execute omnichannel shopper marketing strategies across major retailers, with a focus on Walmart and Sam’s Club.

You will leverage analytics and AI-enabled insights to optimize engagement, visibility, and conversion while collaborating with Brand Marketing, Sales, and Retailer Partnerships to drive growth and loyalty. This role requires strong ownership, proactive problem-solving, and the ability to move quickly in a dynamic

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
• 7+ years progressive experience in CPG shopper marketing, brand management, or omnichannel commerce.
• Direct experience with Walmart and Walmart Connect required.
• Knowledge of retailer media platforms and digital commerce fundamentals, including retailer Search strategy and agency execution.
• Proven ability to lead omnichannel programs with top retailers and deliver measurable outcomes.
• Strong analytical, strategic thinking, and stakeholder-influence skills.
• Ownership mindset with ability to manage multiple projects in fast-paced environments.

Responsabilités

• Shape and lead annual shopper commerce plan for strategic retailer partners.
• Lead data-driven shopper, category, and retailer insights to identify growth opportunities and define KPIs.
• Align Sales, Brand, Digital Commerce, and agencies to bring programs to market with speed and excellence.
• Oversee budget planning, allocation, ROI measurement, and spending discipline across media and in-store initiatives.
• Lead and develop a direct report, coaching and feedback to strengthen team capability.
• Drive post-campaign analytics and reporting to inform future strategies and maximize impact.

Connaissances

Omnichannel marketing

Shopper analytics

Retailer partnerships

Budget management

Cross-functional leadership

Retail media/digital commerce

Search strategy

Formation

Bachelor’s degree in Marketing/Business

MBA preferred

Description du poste

The Sr. Manager, Shopper Commerce plays a key role in shaping and executing innovative omnichannel shopper marketing and commerce strategies that drive brand growth, household penetration, and loyalty for Bel Brands’ portfolio of products, including fruit, vegetables, cheese, and yogurts, across strategic retail partners, with a particular focus on Walmart and Sam’s Club. Reporting to the Senior Director of US Shopper Commerce, this role collaborates closely with Brand Marketing, Sales, and Retailer Partnerships to set clear priorities, influence key decisions, and implement data-driven programs that win with shoppers—both in-store and online.

This position will leverage shopper insights, analytics, and emerging technologies (such as AI) to optimize engagement, visibility, and conversion across our key retail partners, supporting sustainable category growth. Success in this highly cross-functional role requires a proactive, solutions-oriented mindset, strong ownership, and the ability to move quickly while building and scaling impactful programs in a dynamic environment.

Essential Duties and Responsibilities

• Shape and lead the annual shopper commerce plan for strategic retailer partners, integrating national brand campaigns with retailer-specific activation plans across multiple brands and categories.
• Champion data-driven shopper, category, and retailer insights to identify growth opportunities, shape strategic recommendations, define KPIs, and ensure alignment with overall company objectives.

Cross-Functional Leadership & Execution:

• Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agency partners, influencing decision-making and driving clarity across complex initiatives to bring programs to market with speed and excellence.
• Operate with a strong sense of ownership—proactively identifying opportunities, solving problems, and driving initiatives forward with momentum.
• Drive strategic relationships and lead shopper commerce strategy for assigned retail partners to secure best-in-class placement, programming, and conversion.
• Provide strategic oversight of retailer Search, partnering with internal teams and agencies to guide keyword strategy, investment, optimization, and performance measurement.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across all channels including e-commerce and out-of-home channels.
• Partner closely with Sales teams to align on retailer priorities, unlock joint business opportunities, and deliver measurable growth.

Budget & Resource Management:

• Own shopper marketing budget planning, allocation, optimization, and ROI measurement for assigned accounts, including recommending tradeoffs to maximize business impact.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Champion the testing, adoption, and scaling of new capabilities, tools, and programs, including AI, bringing a builder’s mindset to personalized shopper engagement, measurement, and content creation while delivering measurable impact.
• Drive post-campaign analytics and reporting to inform future strategies and maximize effectiveness.
• Lead and develop a direct report, providing clear direction, coaching, and feedback to strengthen team capability and execution.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• Minimum of 7 years of progressive experience in CPG shopper marketing, brand management, or omnichannel commerce, with a strong track record of driving results at national and/or key account levels.
• Recent, direct experience working with Walmart and Walmart Connect (WMC) is required.
• Deep knowledge of retailer media platforms and digital commerce fundamentals, including the ability to understand, evaluate, and guide retailer Search strategy and agency execution, with experience managing external agency partnerships.
• Proven ability to lead and execute omnichannel programs with top retailers, consistently delivering measurable business outcomes.
• Exceptional strategic thinking, analytical, and problem-solving skills, with demonstrated effectiveness in influencing stakeholders and driving alignment across complex, cross-functional initiatives.
• Demonstrates a strong sense of ownership, prioritization, and urgency, with the ability to manage multiple projects simultaneously and deliver high-quality results in a fast-paced environment.
• Authentic passion for purpose-driven brands with a demonstrated innovative and growth-oriented mindset.

Working Conditions

Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines, and other concerns. Occasional travel may be required. This is a remote role working from home-based office in Bentonville, Ak.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

Total Rewards

• Bonus opportunity: 23%
• 401k Match
• PTO, Medical, Dental and Vision coverage from Day One