Brandformance & Performance Marketing Lead

Airwallex; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

A leading financial technology company is seeking a strategic Manager of Performance Marketing in San Francisco. This role involves bridging brand storytelling and measurable outcomes across campaigns to elevate brand awareness while driving tangible business results. The ideal candidate will possess 5+ years of experience in performance marketing within B2B SaaS or fintech, with a strong focus on analytical skills and data-driven strategies. Join an innovative team that is transforming the global payments landscape.

Qualifications

• 5+ years of experience in performance or brand marketing, ideally in B2B SaaS or fintech.
• Proven track record transforming upper-funnel channels into measurable down-funnel performance.
• Strong understanding of paid media ecosystems and incrementality measurement.

Responsibilities

• Develop and execute brandformance strategies across various channels.
• Create full-funnel frameworks to improve brand channels into performance levers.
• Define KPIs that bridge brand health with business impact.

Skills

Performance marketing

Data-driven decision making

Brand storytelling

Analytical skills

Education

Bachelor's degree in Data Science, Econometrics, Business Analytics

Tools

Marketo

Salesforce

Looker

SQL

Job description

A leading financial technology company is seeking a strategic Manager of Performance Marketing in San Francisco. This role involves bridging brand storytelling and measurable outcomes across campaigns to elevate brand awareness while driving tangible business results. The ideal candidate will possess 5+ years of experience in performance marketing within B2B SaaS or fintech, with a strong focus on analytical skills and data-driven strategies. Join an innovative team that is transforming the global payments landscape.