Senior SFMC & Multichannel Campaign Architect

Apptad Inc; Jersey City (NJ); On-site; USD 85,000 - 125,000; Full time

Job summary

Apptad Inc. in Jersey City, NJ is seeking a marketing technology consultant to architect requirements, provide marketing insight across programs, and ensure delivery of planned value.

The role requires hands-on experience with campaign management, data management, and multichannel strategies, plus knowledge of Salesforce Marketing Cloud, Adobe Campaign, and related tools. You will collaborate with sales and technical teams to drive implementations and improvements.

Qualifications

• Campaigns and data management concepts across marketing programs.
• End-to-end understanding of the promotions process using the listed tech stack.
• Experience on at least two full lifecycle campaign or MRM projects (SFMC, Adobe Campaign).
• Knowledge of digital channels, real-time triggers, and cross-channel integration.
• Familiarity with journey/content builders, API integrations, and testing.

Responsibilities

• Architect requirements analysis and provide marketing insight across programs.
• Liaise during technology implementation, guiding direction and testing new capabilities.
• Gather requirements and design, develop, deploy campaign solutions.
• Contribute to developing marketing capabilities and multi-channel strategies.
• Understand and enable marketing cloud data architecture and integrations.

Skills

Campaign management

Data management

Requirements gathering

Multichannel marketing

Presales support

Marketing technology ecosystem

Tools

Salesforce Marketing Cloud (SFMC)

Adobe Campaign

SAP IP warming

Social Studio

Advertising Studio

Journey Builder

Content Builder

Audience Builder

Automation Email Studio

REST and SOAP API integration

Job description

Apptad Inc. in Jersey City, NJ is seeking a marketing technology consultant to architect requirements, provide marketing insight across programs, and ensure delivery of planned value.

The role requires hands-on experience with campaign management, data management, and multichannel strategies, plus knowledge of Salesforce Marketing Cloud, Adobe Campaign, and related tools. You will collaborate with sales and technical teams to drive implementations and improvements.