Senior SEO Strategy & GEO Lead

REP Kinesso Media, Inc.; United States; On-site; USD 120,000 - 125,000; Full time

Job summary

Omnicom Group is seeking an Associate Director of SEO to lead audits, training, and reporting while building cutting-edge services across digital marketing domains. You will manage a team of analysts, guide cross-functional work with paid search and social, and drive client outcomes with strategic insight.

The role emphasizes leadership, collaboration across agencies, and in-office presence three days a week. Strong communication and analytics are essential for success.

Qualifications

• Substantial experience in digital marketing with an emphasis on SEO.
• Experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.

Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of what is and is not in scope.
• Aid the director and VP in scoping both future projects and staffing.
• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.
• Identify new opportunities for service line evolution and development.
• Maintain good working relationships and sell in new projects where it benefits the client.

Skills

SEO strategy

Client relationships

Training & presentations

Team leadership

SEO audits

Tools

Google Analytics

Job description

Omnicom Group is seeking an Associate Director of SEO to lead audits, training, and reporting while building cutting-edge services across digital marketing domains. You will manage a team of analysts, guide cross-functional work with paid search and social, and drive client outcomes with strategic insight.

The role emphasizes leadership, collaboration across agencies, and in-office presence three days a week. Strong communication and analytics are essential for success.