Associate Director, SEO & GEO

REP Kinesso Media, Inc.; United States; On-site; USD 120,000 - 125,000; Full time

Job summary

Omnicom Group is seeking an Associate Director of SEO to lead audits, training, and reporting while building cutting-edge services across digital marketing domains. You will manage a team of analysts, guide cross-functional work with paid search and social, and drive client outcomes with strategic insight.

The role emphasizes leadership, collaboration across agencies, and in-office presence three days a week. Strong communication and analytics are essential for success.

Qualifications

• Substantial experience in digital marketing with an emphasis on SEO.
• Experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.

Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of what is and is not in scope.
• Aid the director and VP in scoping both future projects and staffing.
• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.
• Identify new opportunities for service line evolution and development.
• Maintain good working relationships and sell in new projects where it benefits the client.

Skills

SEO strategy

Client relationships

Training & presentations

Team leadership

SEO audits

Tools

Google Analytics

Job description

Position Overview

In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as a key day-to-day point of contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a self-assured, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.

Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of what is and is not in scope.
• Aid the director and VP in scoping both future projects and staffing.
• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.
• Identify new opportunities for service line evolution and development.
• Maintain good working relationships and sell in new projects where it benefits the client.

Required Skills and Experience

• Substantial experience in digital marketing with an emphasis on SEO.
• Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.
• Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.

Desired Skills and Experience

• Comprehension of site development from conception and wireframes to build and development.
• Solid understanding of HTML and dedication to white hat techniques.
• Highly analytical with the ability to internalize the importance of performance KPIs such as ROI.
• Familiarity with how both front end design and back-end servers can affect SEO performance.
• Reliability to develop agendas, set up conference calls, and present either in-person or by phone.
• Consistent organizational skills, attention to detail, and accuracy when working with numbers.

$120,000-$125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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