Senior SEO Strategist (Content)

Hurrdat, LLC; Omaha (NE); On-site; USD 72,000 - 76,000; Full time

Job summary

Hurrdat, LLC in Omaha, NE seeks a Senior SEO Strategist (Content) to drive content and site-architecture strategies that boost organic visibility. This hands-on, individual contributor role focuses on turning data and business goals into keyword strategies, site structures, and well-organized content plans aligned with AI-enabled search.

You'll own research, intent mapping, on-page outlines, internal linking, and cross-site execution while collaborating with clients and internal teams to deliver

Qualifications

• At least 5 years in SEO or content strategy with measurable results.
• Strong proficiency in keyword research, topic clustering, and intent mapping.
• Excellent written and verbal communication; able to present strategies to clients.
• Experience collaborating across multiple teams and managing projects.

Responsibilities

• Develop content and site structure strategies to improve organic visibility.
• Mine client data and internal docs to build long-term keyword plans.
• Map semantic keyword clusters across user journeys to reduce cannibalization.
• Create on-page outlines and content briefs for stakeholders.
• Audit site structures and design intuitive URL taxonomies.
• Build internal linking frameworks to boost topical depth and conversions.
• Lead multi-site content and SEO strategies across client portfolios.
• Adapt content strategy for AI-powered discovery and tools.
• Translate metrics into client-facing growth reports and present results.

Skills

SEO

Content Strategy

Keyword Research

Intent Mapping

Communication

Project Management

Team Collaboration

Data Analysis

Tools

Screaming Frog

Google Search Console

GA4

CMS platforms

Job description

Senior SEO Strategist (Content)# Senior SEO Strategist (Content)OMAHA, NE 68137## OverviewSalary Range$72,000.00 - $76,000.00 Salary/yearPosition TypeFull TimeTravel PercentageNone## DescriptionJob Title: Senior SEO Strategist (Content)FLSA Status: ExemptHours: Full-Time. Monday–Thursday is 8am-5pm with the option to work from home on Tuesday. Friday is a work from home, half-day from 8am-12pm.Salary Range: 72-76k annual compensation based on experienceLocation: In office position located in Omaha, NERole Overview The way people search is evolving fast — not just year to year, but day to day. Typing a question into Google is now just one option among many: asking an AI assistant, scrolling TikTok, or searching YouTube are just as common. We're seeking a senior-level strategist who can make sure our clients are visible across all of it. Your day-to-day focus will be the content and website architecture side of that growth: turning raw client data, business insights and goals into keyword strategies, site structures, and well-organized content strategies. Whether that means enhancing what's already live or driving strategy for new sites, pages, or experiences built to perform from day one. This is a hands-on individual contributor role, built for someone who wants to help define what organic growth looks like as search keeps changing.Key Responsibilities Content Strategy, Research & Intent Mapping (Main Focus) • Data Mining to Strategy: Uncover hidden content opportunities by reviewing raw client files, customer service logs, white papers, product docs, and internal datasets to build long-term strategy plans. • Keyword & Intent Mapping: Group search terms into semantic keyword clusters and map queries across the full user journey — informational, commercial, transactional, and conversational — to build topical authority without keyword cannibalization. • On-Page Outlines & Blueprints: Develop detailed page outlines, structural recommendations, and content briefs for stakeholders. Website & Information Architecture (Main Focus) • Sitemaps & Hierarchy: Audit whole-site structures to design intuitive URL taxonomies, subfolder frameworks, and clear site navigation paths. • Strategic Internal Linking: Design internal interlinking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels. • Multi-Site Execution: Comfortably build, manage, and present holistic content and website search strategies across multiple client websites simultaneously. AI Search & Generative Engine Optimization • Adapt content, information architecture, and topical authority signals so client expertise is structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences. • Develop keyword, topic, and entity strategies that reflect how people search today — including conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior. • Stay invested in the future of search by exploring AI tools, testing new workflows, and rapidly adapting content and strategy as generative engines reshape discovery. Reporting, Project Management & Cross-Functional Leadership • Performance Reporting: Translate metrics from Google Search Console, GA4, and SEO dashboards into actionable insights and client-facing growth reports that drive sustainable results. • Cross-Functional Project Leadership: Coordinate closely with clients, content creators, marketing professionals, and other stakeholders to ensure consistent messaging and cohesive SEO strategy across all channels and assets. • Present Strategies & Results: Present content and search strategies to internal stakeholders and clients, articulating the value and business impact of organic growth initiatives.Qualifications Core Requirements • Experience: At least 5 years in SEO or content strategy, with demonstrated results growing organic visibility and traffic. • Content & Keyword Mastery: High proficiency with keyword research, topic clustering, intent mapping, content auditing, and building internal linking strategies. • Communication & Problem-Solving: Excellent written and verbal communication skills, with the initiative to identify challenges and propose effective solutions. Comfortable presenting strategies to clients and internal stakeholders. • Team & Collaboration: Works effectively across teams and stakeholders, incorporating feedback from multiple groups — clients, content creators, marketing, and technical teams — into a cohesive strategy. • Project Management: Strong organizational skills and experience using project management tools to manage timelines. Expected Senior Technical Background (Foundational Knowledge) • Comfortable reading site crawl data (e.g., Screaming Frog) to spot indexation, canonical, or architecture issues. • Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping. • Familiarity with web development concepts (HTML, CSS, JSON) is a plus. Extra Considerations • Hands-on copywriting or editorial experience. • Familiarity with AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences) and how content structuring affects AI citation and visibility. • Relevant industry certifications (Google Analytics, Ahrefs, SEMrush, etc.). • Experience with CMS platforms.