Senior SEO Strategist

Catena Media; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior SEO Strategist to lead and enhance their media partner SEO strategy. In this role, you will develop and implement comprehensive SEO strategies that align with business objectives, focusing on technical SEO, content optimization, and link building. You will collaborate with key stakeholders, manage a team, and provide training on SEO best practices. This position offers a unique opportunity to influence the SEO landscape across a diverse portfolio of partner sites, ensuring they are optimized for search engines while maintaining high standards of quality and relevance. If you have a passion for SEO and a proven track record in performance marketing, this is the perfect opportunity for you.

Qualifications

• 5+ years of SEO or performance marketing experience required.
• Strong familiarity with Google Analytics and SEO tools is essential.

Responsibilities

• Develop and implement SEO strategies aligned with business goals.
• Lead and mentor team members on SEO best practices.

Skills

Technical SEO

On-Page SEO

Reporting

Keyword research

Data analysis

Education

College degree

Tools

Google Analytics

Google Search Console

SEMRush

ahrefs

Screaming Frog

Blox

WordPress

Job description

The Senior SEO Strategist is responsible for planning, implementing, and managing the overall media partner SEO strategy for Catena Media. This includes, but is not limited to: content strategy, link building, keyword strategy, site health, site speed and reporting on ALL Catena partner network sites.

YOUR CHALLENGE:

1. Plan, develop and implement SEO strategy and align with the business’s overall goals and objectives.
2. The formulation of SEO strategies is done in conjunction with the Head of SEO and the Director of Content & Strategy to meet the company’s targets and goals.
3. Develop and improve the SEO process across all three pillars:
1. Technology: technical underpinnings of a website: HTML code, URL structure, HTTPS status codes, XML sitemaps, page load speed, Core Web Vitals etc.
2. Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, Schema, FAQ, Snippets etc.
3. Expertise-Authority-Trust (E-A-T): Ensure partner sites are sending the right signals to search engines that we are trustworthy, reputable and, reliable.
4. Continue to evolve the process for inbound link opportunities and link building strategies which can include content outreach and link-worthy news campaigns.
5. Collaborate with stakeholders on SEO best practices, including: UX, News, internal links, backlinks, content strategy and content optimization etc.
6. Lead the prioritization of page optimizations based on revenue potential, expected return, and partner ranking objectives.
7. Ranking objectives will be based on existing Catena-owned sites. In some cases, a media partner site will provide the best opportunity for P1.
8. Manage and mentor team members in implementation of SEO best practices and career development.
9. Conduct SEO training to internal team members.

TO DO IT, YOU WILL NEED:

The Senior SEO Strategist must have at least five years of experience in SEO, or performance-based marketing experience, and a college degree. Qualifications include:

1. At least five years of SEO / Performance Marketing experience.
2. Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
3. Key skills: Technical SEO, On-Page SEO, Reporting, Keyword research, data analysis.
4. Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog).
5. Experience with multiple Content Management Systems (Blox, WordPress, etc).