Senior SEO Specialist — Technical & Analytics

University of Utah

Campus (IL)

On-site

USD 65,000 - 90,000

Full time

11 days ago

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Job summary

The University of Utah Marketing and Communications Digital Team seeks an SEO Specialist who will champion organic search visibility, technical performance, and content discoverability across our university web ecosystem. You will work closely with the Associate Director of Digital Research and Operations on strategic search initiatives aligned with accessibility and governance goals.

The role combines hands-on technical SEO, content optimization, and analytics to improve crawlability, page

Qualifications

Bachelor’s degree or equivalent plus 6 years of related work experience as an SEO specialist III.
Experience in enterprise or multi-domain web environments is preferred.
Strong knowledge of technical and on-page SEO, analytics, and web governance.

Responsibilities

Collaborate with digital team to drive organic search visibility and site performance.
Conduct technical SEO audits addressing crawlability, indexability, and site speed.
Perform keyword research and optimize metadata, headings, and internal links.
Track rankings and organic traffic using GA4, Search Console, and enterprise tools.
Design branded dashboards in Looker Studio/Tableau for stakeholders.