Senior SEO Specialist

Chemistryagency; Pittsburgh (Allegheny County); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative advertising agency as a Senior SEO Specialist, where creativity meets strategy. In this pivotal role, you'll elevate our SEO initiatives, transforming insights into actionable strategies that enhance online visibility for a diverse clientele. Collaborate with a passionate team of experts to navigate the complexities of organic data and drive impactful results. With a commitment to fostering a diverse and inclusive workplace, this role offers generous PTO, wellness benefits, and growth opportunities. If you're ready to make a difference and thrive in a creative environment, this is the perfect opportunity for you.

Benefits

Generous PTO

Comprehensive wellness benefits

Donation Matching

Growth and Development Opportunities

Retirement Savings

Qualifications

• Experience managing SEO strategies for large organizations.
• Ability to analyze data and provide actionable insights.

Responsibilities

• Serve as a client-facing SEO expert for enterprise-scale organizations.
• Support keyword research and develop localized visibility strategies.

Skills

SEO Strategy Management

Keyword Research

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Adobe Analytics

Yext

SEMrush

Looker Studio

GA4

Screaming Frog

Job description

Experimentation is the foundation of Chemistry’s culture because Dull is Dangerous. As a creative-led independent full-service advertising agency, we blow up boring every day. We have four strategically placed offices and talent across the U.S. taking risks and overcoming challenges. We’re always asking What if? and What next?. We win all the creative and Agency of the Year awards, but we’re most proud of our number #6 ranking on the A-list. We have about 180 folks across agency disciplines from the best shops around the globe and a growing list of incredible clients. Join us to do your best work and live your best life.

REACTIONS ARE PART OF CHEMISTRY.

Our name is new, but we are not. React Digital was born from Chemistry, a 3-time Ad Age Agency of the Year and Ad Age A-List Independent Agency. And we’ve been creating some of the most effective and cutting-edge digital work for some of the most well-known brands in the country for years.

We are a group of passionate experts who come together to solve any challenge. We are strategists, designers, writers, UX, SEO, developers, and more. All focused on one thing: delivering the type of work that produces real results for our clients. We do what we love, and love what we do.

BE THE CHANGE.

Studies have shown that marginalized communities such as women, LGBTQ+, and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day. At Chemistry, we believe that diverse teams are multipliers.

LIVE YOUR BEST LIFE.

How can we expect you to do your best work if you’re not living your best life? We can’t.

Come to Chemistry and take advantage of…

• Generous PTO,because recharging fuels creativity.
• Comprehensive wellness benefits,because peace of mind (and body) matters!
• Donation Matching,give back, and we’ll double down.
• Growth and Development Opportunities, keep learning, keep growing.
• Retirement Savings,your future self will thank you.

Elevate the strategic depth of our SEO initiatives as a Senior SEO Specialist at React Digital. This pivotal role demands a blend of analytical prowess and strategic foresight, enabling you to dissect complex organic data landscapes and carve out pathways to heightened online visibility and client success.

You will help orchestrate our SEO strategies, transforming insights into action and guiding our team towards achieving unparalleled search engine prominence for our diverse clientele.

RESPONSIBILITIES

• Serve as a client-facing SEO expert supporting enterprise-scale organizations with extensive location footprints, helping surface insights that drive localized visibility and unified brand authority.
• Support keyword research frameworks designed for multi-location experiences, balancing national brand strategy with nuanced, regional keyword targeting across hundreds of touchpoints.
• Translate emerging AI and conversational search trends into scalable SEO initiatives—anticipating shifts in user behavior, adapting strategies for evolving SERPs, and preparing content for discoverability in generative search ecosystems.
• Leverage tools such as Yext for local listing and reputation management and Adobe Analytics for advanced performance insights, tying SEO efforts to broader behavioral and business outcomes.
• Guide the design and deployment of content and on-site experiences aligned with structured data, rich snippets, and voice/search intent, elevating performance across both mobile-first and AI-assisted interfaces.
• Support the orchestration of SEO implementation across multiple platforms and CMS environments, ensuring recommendations scale effectively across complex site architectures and cross-functional teams.

NEED TO HAVE

• Demonstrated experience managing SEO strategy at scale, supporting organizations with hundreds of locations or large portfolios of service/product lines.
• Expertise in advanced keyword modeling, local-to-national targeting strategies, and SEO performance frameworks tailored to multi-region or multi-entity ecosystems.
• Ability to synthesize organic search insights with user behavior data using platforms like Looker Studio, GA4, Adobe Analytics, Yext, SEMrush, and Screaming Frog.
• Exceptional communication & presentation skills with the capacity to distill complex data into actionable insights and strategic recommendations.

NICE TO HAVE

• Experience with structured data at scale—including implementation strategies for organization-level markup, review schema, event listings, and more.
• Familiarity with AI-driven search behaviors and how large language models, voice interfaces, and zero-click results are reshaping SEO best practices.
• Knowledge of Python or SQL for automating keyword analysis, SERP monitoring, or cross-tool data blending to enrich insights.
• Comfort integrating data via third-party APIs to streamline SEO workflows or enhance custom dashboards.