Senior SEO & PPC Strategy Lead (Remote)

Blacksmith Agency LLC; United States; On-site; USD 90,000 - 135,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to drive PPC and SEO for a diverse client portfolio, including multifamily, B2B and technical verticals. You will own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid, senior role involves shaping strategy on sales calls, guiding internal and external specialists, and delivering measurable outcomes through roadmaps and rigorous QA.

Qualifications

• 4–7 years in PPC, SEO or multi‑channel full‑funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, GSC and keyword research tools.
• Ability to build strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and delivering quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical and on-page SEO, link building and AI-driven content.
• Own KPI tracking, attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division to drive PPC and SEO for a diverse client portfolio, including multifamily, B2B and technical verticals. You will own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid, senior role involves shaping strategy on sales calls, guiding internal and external specialists, and delivering measurable outcomes through roadmaps and rigorous QA.