Senior SEO & PPC Strategist (Remote)

Blacksmith Agency; United States; Hybrid; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to lead PPC, SEO and conversion initiatives for a diverse client base. As Account Strategist, SEO you own strategy, performance and senior client leadership, working across paid search, paid social, SEO and CRO in a hybrid role.

You join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps, and ensure campaigns deliver measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi‑channel full‑funnel strategy.
• Experience leading both paid and organic channels concurrently.
• Ability to articulate strategic recommendations for clients and account executives.
• Proven track record of overseeing execution teams and ensuring deliverable quality.
• Strong analytical skills and rapid diagnosis of performance issues.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO experience

Full-funnel strategy

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency is expanding its marketing division to lead PPC, SEO and conversion initiatives for a diverse client base. As Account Strategist, SEO you own strategy, performance and senior client leadership, working across paid search, paid social, SEO and CRO in a hybrid role.

You join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps, and ensure campaigns deliver measurable outcomes.