Senior SEO & PPC Strategy Lead (Remote)

Blacksmith Agency; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Specialist to own strategy and leadership across paid search, paid social, SEO and conversion optimization.

You will join sales calls, oversee internal and external specialists, and build performance roadmaps to drive measurable outcomes for multifamily, B2B and technical clients.

This senior role blends analytical depth with strong communication, reporting, and execution oversight in a hybrid work setup.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO strategy

Multi-channel

Analytics GA4

Client leadership

Communication

Paid social

Google Ads

Google Search Console

Tools

GA4

Google Ads

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking an SEO Specialist to own strategy and leadership across paid search, paid social, SEO and conversion optimization.

You will join sales calls, oversee internal and external specialists, and build performance roadmaps to drive measurable outcomes for multifamily, B2B and technical clients.

This senior role blends analytical depth with strong communication, reporting, and execution oversight in a hybrid work setup.