Senior SEO & PPC Strategy Lead (Hybrid/Remote)

Blacksmith Agency; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Ability to articulate strategic recommendations to clients and execs.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for clients.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Track KPIs, attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytics

Strategy

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client