Senior SEO & PPC Strategy Lead (Remote)

Blacksmith Agency LLC; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Agency experience

Sales call experience

Real estate familiarity

AI SEO familiarity

Job summary

Blacksmith Agency is seeking an SEO Specialist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. The role blends strategic thinking with operational oversight in a hybrid setup, working with sales calls to shape strategy and coordinate internal experts.

You will own results, reporting, QA and continual improvement, delivering measurable outcomes for a diverse client portfolio and leading cross-functional teams.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO strategy

Multi-channel management

Analytics (GA4)

Keyword research

Performance optimization

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Paid media optimization

Job description

Blacksmith Agency is seeking an SEO Specialist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. The role blends strategic thinking with operational oversight in a hybrid setup, working with sales calls to shape strategy and coordinate internal experts.

You will own results, reporting, QA and continual improvement, delivering measurable outcomes for a diverse client portfolio and leading cross-functional teams.