Senior SEO & PPC Strategy Lead — Remote

Blacksmith Agency LLC; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As SEO (Search Engine Optimization) Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing specialists, building performance roadmaps, and ensuring campaigns deliver measurable outcomes.

Qualifications

• 4–7 years in PPC, SEO, or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and research tools.
• Ability to articulate strategic recommendations to clients and account execs.
• Proven track record of overseeing execution teams and QA.

Responsibilities

• Lead strategy for PPC and SEO across clients and industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Create 90 day, 6 month, and annual growth roadmaps per client.
• Own client performance across paid and organic channels.
• Audit campaigns, keywords, bidding, landing pages, and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Coordinate priorities with the marketing project manager and QA weekly.
• Present monthly/quarterly performance summaries to clients.

Skills

Multi-channel strategy

Paid & Organic

Google Ads GA4

Keyword research

Team leadership

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As SEO (Search Engine Optimization) Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy, overseeing specialists, building performance roadmaps, and ensuring campaigns deliver measurable outcomes.