Senior SEO & PPC Strategy Lead

Blacksmith Agency LLC

United States

Hybrid

USD 120,000 - 180,000

Full time

3 hours ago

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Job summary

Blacksmith Agency is expanding its marketing division and seeking an experienced SEO Account Strategist to lead strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role with involvement in sales calls, roadmaps, and quarterly performance reviews.

You will own client results, reporting, QA, and continual improvement, working with internal and external specialists to deliver measurable

Qualifications

4–7 years in PPC, SEO or multi-channel full-funnel strategy.
Strong experience running paid and organic channels at the same time.
Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.

Responsibilities

Lead strategy for all PPC and SEO clients across multiple industries.
Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
Build 90 day, 6 month and annual growth roadmaps for every client.
Own client performance across Google Ads, Meta, Microsoft and organic search.
Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
Own KPI tracking, conversion attribution and analytics accuracy.
Give weekly direction and QA, and coordinate priorities with the marketing project manager.
Present monthly and quarterly performance summaries to clients.