Senior SEO & PPC Strategy Leader

Blacksmith Agency LLC; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to drive PPC and SEO outcomes for a diverse client base working across multifamily, B2B and technical verticals. This Senior SEO Account Strategist blends strategy, performance oversight, and client-facing leadership across paid and organic channels.

The role is hybrid, joining sales calls to shape scope, oversee specialists, and deliver measurable results with QA and continuous improvement.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, and keyword research tools.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to drive PPC and SEO outcomes for a diverse client base working across multifamily, B2B and technical verticals. This Senior SEO Account Strategist blends strategy, performance oversight, and client-facing leadership across paid and organic channels.

The role is hybrid, joining sales calls to shape scope, oversee specialists, and deliver measurable results with QA and continuous improvement.