Associate GEO and SEO Specialist

MaintainX; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible time off

Salary + equity

Healthcare coverage

Training & development

Job summary

MaintainX seeks a detail‑driven SEO/ GEO specialist to join our Demand Generation team. You’ll turn strategy into shipped work, ensuring MaintainX appears in buyers’ search and AI‑generated overviews, while collaborating with web, design, content, and product teams.

You’ll run content refreshes, audit backlinks, support keyword research, and design experiments with the Senior SEO/GEO Specialist. If you enjoy explaining technical ideas to non‑technical teammates and juggling multiple projects,

Qualifications

• 1–2 years in SEO, via role or internship.
• Hands-on keyword research and rank tracking with Semrush or Ahrefs.
• Experience with GEO/AEO tools such as Profound or AirOps.
• Comfort deciding without a clear answer; search often has no perfect metric.
• Ability to explain technical ideas to non-technical teammates.

Responsibilities

• Turn SEO and GEO strategy into shipped work so MaintainX shows up where buyers search.
• Run content refreshes and gap pieces from brief to QA to publish.
• Review backlink and offsite citations to keep every link high quality.
• Support technical SEO and keyword research, flagging issues and opportunities.
• Be the day-to-day contact for web, design, content and product teams and outside vendors.
• Design and run experiments with our Senior SEO/GEO Specialist to learn what moves visibility in LLMs.

Skills

Keyword research

Rank tracking

SEO tooling

Technical SEO basics

Stakeholder communication

Tools

Screaming Frog

Profound

AirOps

Job description

• This role sits on the Demand Generation team, where SEO and GEO (generative engine optimization) is a fast-growing source of pipeline. Buyers now ask ChatGPT, Perplexity and Google’s AI Overviews which maintenance software to consider, and our job is to make sure MaintainX is in that answer and described well. Today the work is run by one person. You’ll help make it a team of two
• You will turn our SEO and GEO strategy into shipped work, so MaintainX shows up wherever buyers search
• Run content refreshes and gap pieces from brief to QA to publish, so priority pages recover and hold their rankings and AI citations
• Review backlink and offsite citation prospects to keep every link we earn high quality
• Support technical SEO and keyword research, flagging issues and opportunities before they cost us traffic
• Be the day-to-day contact for our web, design, content and product teams and outside vendors, turning their requests into clear next steps and following through until the work ships
• Design and run experiments with our Senior SEO/GEO Specialist to learn what moves visibility in LLMs, and document what you find
• Most of your partners don’t own SEO, so part of the job is explaining why a change matters so they want to make it. Our Senior Specialist will train you on our tools and processes and mentor you. Within 6 to 12 months, you’ll own execution on the team’s core projects, handle ad hoc requests independently, and propose experiments of your own

Benefits

• Flexible time off
• Competitive salary and equity opportunities
• Comprehensive healthcare coverage
• Training and development investments

Tests you’ve run or contributed to, and what you learned from them (side projects exploring GEO count)Screaming Frog or other technical audit toolsComfort making decisions without a clear answer, because search rarely offers one1 to 2 years in SEO, through a role or a strong internshipHands-on keyword research and rank tracking in Semrush, Ahrefs or a similar toolExposure to GEO and AEO tools such as Profound or AirOpsThe organization to juggle several projects and follow up until each is doneNice to haveA clear view of how search is changing, including how LLMs surface and cite sourcesB2B SaaS or demand generation experienceExperience explaining technical ideas to non-technical teammates and getting them on board