Senior SEO and AEO Strategist

Cella by Randstad Digital; Dallas (TX); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Prescription coverage

Dental Insurance

Vision Insurance

AD&D Insurance

Life Insurance

Short-term Disability

401K Plan

Job summary

Cella by Randstad Digital is seeking a senior SEO leader in Dallas to drive an integrated SEO and AEO strategy that ties organic discovery to measurable business outcomes. You will collaborate with product, marketing, and engineering to optimize complex funnels and ensure data-driven growth.

The role requires 7+ years of leadership in technical SEO and experience with AI discovery, ownership of dashboards, and a proactive, cross-functional mindset in a dynamic marketplace environment.

Qualifications

• 7+ years of progressive SEO leadership for large digital marketplaces.
• Advanced technical SEO fluency: crawling, structured data, JS rendering, IA.
• Proven experience with AEO, GEO, and AI discovery strategies.
• High proficiency with Google Search Console, analytics platforms, schema validators, enterprise crawlers, and workflows.

Responsibilities

• Design and execute an integrated SEO and AEO strategy directly tied to business outcomes.
• Map and optimize audience demand across complex digital funnels.
• Establish search-readiness standards for expert content and AI citation.
• Conduct deep technical audits to identify root causes and prioritize roadmaps with engineering.
• Develop dashboards to forecast, experiment, and measure AI discovery visibility and traffic.

Skills

SEO leadership

Technical SEO

AEO

Entity strategy

AI discovery

Tools

Google Search Console

Analytics platforms

Schema validators

Enterprise crawlers

Workflow systems

Job description

Location: Dallas, TexasJob Type: PermanentCompensation Range: $100,000 - 130,000 per yearDrive the digital evolution of an industry-leading, global marketplace by shaping its organic search and answer-engine strategy. You will connect passionate audiences with extraordinary history by translating complex inventory and entity relationships into clear, highly discoverable digital journeys. This high-visibility role empowers you to pioneer AEO (Answer Engine Optimization) and AI discovery tactics while collaborating with dynamic marketing, product, and engineering teams. Step into a collaborative environment where your technical expertise directly influences enterprise-level growth and measurable commercial success.Responsibilities:Design and execute an integrated SEO and AEO strategy that directly ties organic discovery to qualified business outcomes and growth.Map and optimize audience demand across complex digital funnels, enhancing the user journey from initial research to final transaction.Establish search-readiness standards to ensure expert content and unique digital entities are accurately cited by AI and search engines.Conduct deep technical audits to identify root causes, size opportunities, and prioritize technical roadmaps with engineering teams.Develop comprehensive dashboards to forecast, experiment, and measure answer-engine visibility, referral traffic, and commercial value.Qualifications:7+ years of progressive SEO leadership, driving measurable outcomes for large, technically complex websites or digital marketplaces.Advanced technical SEO fluency, mastering crawling, structured data, JavaScript rendering, and complex information architecture.Proven experience navigating AEO, GEO, and AI discovery, including practical application of entity strategy and machine-readable content.High proficiency utilizing Google Search Console, analytics platforms, schema validators, enterprise crawlers, and workflow systems.Bonus Points: Experience with unique inventory ecosystems, luxury resale, knowledge graphs, or high-consideration acquisition funnels.JOBID: 102026-164976#LI-CELLA#LI-KF1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.