Senior SEM Growth Lead - Data-Driven, B2B/B2C

Unity; New York (NY); On-site; USD 87,000 - 167,000; Full time

Benefits offered by this job

Health insurance

Commuting subsidy

Employee stock ownership

Retirement/pension plans

Generous vacation and personal days

Parental leave support

Snacks in office

Mental health and wellbeing programs

Employee Resource Groups

Global Employee Assistance Program

Training and development programs

Volunteering and donation matching

Job summary

Unity is seeking a data-driven SEM leader to own and scale paid search programs across our B2B and B2C product lines. You will own strategy, bidding, and optimization for Google and Bing while collaborating with product marketing and demand gen teams to ensure a cohesive, full-funnel approach.

With 5–8 years of hands-on SEM experience, you will report KPI-driven insights to stakeholders and influence cross-functional planning.

Qualifications

• 5-8 years hands-on SEM experience.
• Experience with both B2B and B2C.
• Strong data reporting and storytelling to stakeholders.

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing.
• Build and manage campaigns across multiple business units.
• Define and report on SEM KPIs and translate data into insights.
• Collaborate with performance marketing and content teams to ensure consistency.
• Stay up-to-date on search trends and AI-driven shifts.

Skills

SEM experience

Data-driven

Cross-functional teamwork

Strong communication

Tools

Google Ads

Microsoft Advertising

Salesforce

Eloqua

Semrush

SA360

Profound

Job description

Unity is seeking a data-driven SEM leader to own and scale paid search programs across our B2B and B2C product lines. You will own strategy, bidding, and optimization for Google and Bing while collaborating with product marketing and demand gen teams to ensure a cohesive, full-funnel approach.

With 5–8 years of hands-on SEM experience, you will report KPI-driven insights to stakeholders and influence cross-functional planning.