Senior PPC & SEO Lead (Remote)

Blacksmith Agency LLC; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, building performance roadmaps and ensuring campaigns deliver

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC, and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and ensuring deliverable quality.
• Sharp analytical skills and fast issue diagnosis.

Responsabilités

• Lead strategy for PPC and SEO across multiple industries.
• Join sales calls to validate scope and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Connaissances

PPC strategy

SEO strategy

Multi-channel

Analytical thinking

Client facing

Roadmap planning

Outils

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

CRO tools

Description du poste

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As PPC Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid strategic and operational role involves joining sales calls to shape strategy, overseeing internal and external specialists, building performance roadmaps and ensuring campaigns deliver