Senior Paid Search & SEO Lead (Remote)

Blacksmith Agency LLC; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4–7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword tools.
• Ability to craft strategic recommendations for clients and account executives.
• Proven track record overseeing execution teams and delivering quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Create 90 day, 6 month and annual growth roadmaps for clients.
• Own client performance across Google Ads, Meta, Microsoft and SEO.
• Audit campaigns, bidding, landing pages and CRO opportunities.
• Oversee technical and on‑page SEO, link building and AI content.
• Track KPIs, attribution and analytics accuracy.
• Provide weekly direction and coordinate with the marketing project manager.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Google Ads

GA4

Google Search Console

Keyword research

Paid media optimization

Analytical skills

Team oversight

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client