Senior Search & Discoverability Lead (SEO/AEO/GEO) - Remote

Remote Worker LTD.; United States; Hybrid; USD 99,000 - 146,000; Full time

Benefits offered by this job

Flexibility

Remote working

Pension

Holidays

Volunteering days

Job summary

Horizontal Digital seeks a Search & Discoverability Lead to elevate visibility across search engines, answer engines and AI platforms for brands across Healthcare, Financial Services, Property, Travel & Hospitality and beyond. You’ll own the full technical SEO lifecycle from audit to roadmaps, collaborating with Content, UX and Technology teams with a strong focus on Sitecore environments.

You will shape and scale a modern search and discoverability practice as demand grows, defining frameworks,

Qualifications

• 7+ years of experience in SEO with a strong technical focus, ideally within an agency or consultancy.
• Deep expertise in technical SEO including migrations, redirect mapping, indexation and site architecture.

Responsibilities

• Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture.
• Define and deliver strategies aligned to SEO, AEO and GEO best practice, translating findings into prioritised roadmaps.
• Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes to protect equity and minimise risk.
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools, driving continuous optimisation cycles.
• Partner with Content Strategists on keyword research, intent mapping and SERP analysis to align content with search intent.
• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI, working with developers on rendering, crawlability and structured data.
• Present audit findings and recommendations to clients, support pre-sales, and act as a thought leader on the evolution of SEO, AEO and GEO.

Skills

Strategic thinking

Collaboration

Communication

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Search Console

Scrunch

Peec

Profound

Job description

Horizontal Digital seeks a Search & Discoverability Lead to elevate visibility across search engines, answer engines and AI platforms for brands across Healthcare, Financial Services, Property, Travel & Hospitality and beyond. You’ll own the full technical SEO lifecycle from audit to roadmaps, collaborating with Content, UX and Technology teams with a strong focus on Sitecore environments.

You will shape and scale a modern search and discoverability practice as demand grows, defining frameworks,