Senior Scriptwriter: Direct-Response TV/UGC Specialist

Ethos; Northern (KY); Hybrid; USD 127,000 - 223,000; Full time

Job summary

Ethos is a leading life insurance technology company seeking a writer for TV, radio, and podcast scripts, including direct response formats for 15 and 30 seconds, plus UGC content that works across paid social.

The role requires balancing authentic, human storytelling with performance-driven hooks to convert audiences. You will collaborate closely with producers, editors, and the Creative Director of Offline on shoots, and adapt scripts on set using AI tools thoughtfully.

Qualifications

• 8+ years of experience writing for TV, radio, podcast, and paid social or UGC channels.
• Deep understanding of direct response creative for TV and radio, build hooks and CTAs in 15/30 second formats.
• Experience writing UGC and paid social scripts for Meta, TikTok, and YouTube.
• Experience writing for influencer partnerships with authentic creator voice.
• Experience on TV and UGC shoots, able to adapt scripts on set.
• Strong instinct for performance-driven creative with good taste.
• Fluent in AI tools for concepting and drafting, while exercising strong judgment.
• Ability to generate high volume of concepts without losing sharpness.
• Collaborative and fast-moving, work well with producers, editors, directors, and performance teams.

Responsibilities

• Concept and write scripts for TV, radio, and podcast, including direct response formats built for 15 and 30 second spots, from brief through final delivery.
• Write UGC scripts captured during TV production shoots and adapt them for standalone paid social content across Meta, TikTok, and YouTube.
• Support influencer efforts with scripts, talking points, and creative direction that feel authentic to creators.
• Develop original creative territories and angles to push Ethos across broadcast and digital formats.
• Attend TV and UGC shoots and help bring concepts to life on the day.
• Collaborate with the Creative Director of Offline, producers, video editors, and performance marketing to inform what to write next.
• Use AI tools where they help you move faster, but writing, judgment, and taste are yours.
• Stay current on direct response best practices and creator culture trends across paid social.
• Write with a performance lens: hooks, narrative arc, and reason to act for 30s TV or UGC TikTok.

Skills

TV/radio/podcast writing

Direct response

UGC scripting

Paid social

Influencer scripts

On-set writing

AI-assisted drafting

Creative concepting

Tools

AI tools

Job description

Ethos is a leading life insurance technology company seeking a writer for TV, radio, and podcast scripts, including direct response formats for 15 and 30 seconds, plus UGC content that works across paid social.

The role requires balancing authentic, human storytelling with performance-driven hooks to convert audiences. You will collaborate closely with producers, editors, and the Creative Director of Offline on shoots, and adapt scripts on set using AI tools thoughtfully.