Senior Sales Programs Analyst

Jobtailor; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Wolters Kluwer in Washington, DC seeks a Sales Programs Analyst to drive pipeline initiatives, coordinate cross-functional teams, and translate marketing campaigns into effective sales motions. You will analyze performance data, build dashboards, and support governance with stakeholders.

Ideal candidates bring 3+ years in Sales Programs or Revenue Operations, strong Excel/CRM skills, and a collaborative, data-driven mindset. Onsite engagement at times may be required in the DC area.

Qualifications

• Bachelor's degree required.
• 3+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology, or a high-growth commercial environment.
• Experience analyzing sales, pipeline, customer, or operational performance data.
• Familiarity with B2B sales processes and revenue-generating organizations.
• Experience creating reports, dashboards, and business insights using CRM and analytics tools.
• Working knowledge of Salesforce, Power BI, Excel, or similar reporting platforms.
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Responsibilities

• Support the planning, coordination, and execution of sales programs designed to drive pipeline generation, opportunity progression, and revenue growth.
• Assist in developing program plans, timelines, communications, and performance tracking mechanisms.
• Coordinate program activities across Sales, Marketing, Revenue Operations, Business Development, and Enablement teams.
• Maintain program documentation, calendars, and operating rhythms.
• Analyze pipeline, activity, conversion, and sales performance data.
• Create and maintain dashboards, scorecards, and reports tracking program effectiveness.
• Monitor KPIs including pipeline generated, pipeline influenced, opportunity progression, sales activity, conversion rates, and seller engagement.
• Validate data quality and reporting accuracy.
• Prepare performance updates and recommendations for stakeholders.
• Support Sales Leaders with program status updates, reporting, and performance insights.
• Assist in identifying pipeline generation opportunities across customer segments, territories, industries, and products.
• Participate in business reviews and planning meetings.
• Help sales teams understand program objectives, processes, and reporting.
• Support coordinated go-to-market execution with Sales Strategy, Revenue Operations, Marketing, Enablement, and Business Development.
• Translate marketing campaigns into actionable sales motions and seller activities.
• Support development and distribution of sales materials, communications, and training resources.
• Capture and share program best practices and lessons learned.
• Support governance activities by tracking milestones, risks, dependencies, and action items.
• Monitor program adoption and collect stakeholder feedback.
• Identify and document process improvements and program outcomes.
• Contribute to accountability, continuous improvement, and data-driven decision making.

Skills

Sales Programs Management

Data Analysis and Reporting

Salesforce Proficiency

B2B Sales Processes

Performance Tracking

Education

Bachelor's degree

Tools

Salesforce

Power BI

Excel

CRM Tools

Analytics Tools

Job description

• Support the planning, coordination, and execution of sales programs designed to drive pipeline generation, opportunity progression, and revenue growth
• Assist in developing program plans, timelines, communications, and performance tracking mechanisms
• Coordinate program activities across Sales, Marketing, Revenue Operations, Business Development, and Enablement teams
• Maintain program documentation, calendars, and operating rhythms
• Analyze pipeline, activity, conversion, and sales performance data
• Create and maintain dashboards, scorecards, and reports tracking program effectiveness
• Monitor KPIs including pipeline generated, pipeline influenced, opportunity progression, sales activity, conversion rates, and seller engagement
• Validate data quality and reporting accuracy
• Prepare performance updates and recommendations for stakeholders
• Support Sales Leaders with program status updates, reporting, and performance insights
• Assist in identifying pipeline generation opportunities across customer segments, territories, industries, and products
• Participate in business reviews and planning meetings
• Help sales teams understand program objectives, processes, and reporting
• Support coordinated go-to-market execution with Sales Strategy, Revenue Operations, Marketing, Enablement, and Business Development
• Translate marketing campaigns into actionable sales motions and seller activities
• Support development and distribution of sales materials, communications, and training resources
• Capture and share program best practices and lessons learned
• Support governance activities by tracking milestones, risks, dependencies, and action items
• Monitor program adoption and collect stakeholder feedback
• Identify and document process improvements and program outcomes
• Contribute to accountability, continuous improvement, and data-driven decision making

Requirements

• Bachelor's degree required
• 3+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology, or a high-growth commercial environment
• Experience analyzing sales, pipeline, customer, or operational performance data
• Familiarity with B2B sales processes and revenue-generating organizations
• Experience creating reports, dashboards, and business insights using CRM and analytics tools
• Working knowledge of Salesforce, Power BI, Excel, or similar reporting platforms
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

Core Competencies

Demonstrates expertise in Sales Programs and Revenue Operations, with a strong focus on data analysis, performance tracking, and cross-functional collaboration. Proficient in creating actionable insights and reports to drive pipeline generation and sales effectiveness.

Highest-signal resume keywords

• Sales Programs Management
• Data Analysis and Reporting
• Salesforce Proficiency
• B2B Sales Processes
• Performance Tracking

ATS Optimization Keywords

Hard Skills

• Sales Strategy
• Revenue Operations
• Demand Generation
• Field Marketing
• Sales Enablement
• Pipeline Analysis
• Performance Data Analysis
• Report Creation
• Dashboard Development
• Process Improvement

Soft Skills

• Collaboration
• Communication
• Problem-Solving
• Continuous Improvement
• Stakeholder Engagement

Industry Keywords

• B2B Sales
• SaaS
• Cloud Technology
• Enterprise Technology
• High-Growth Environment

Tools & Technologies

• Salesforce
• Power BI
• Excel
• CRM Tools
• Analytics Tools