Senior Sales Planning & Trade Analytics Lead

Home Market Foods; Norwood (MA); Hybrid; USD 150,000 - 185,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401k match

Relocation assistance

Tuition reimbursement

Pet insurance

Gym reimbursement

Paid time off

Life insurance

Team events

Job summary

Home Market Foods in Norwood, MA is seeking an Associate Director, Sales Planning to lead sales planning, trade promotion analysis, forecasting, and commercial insights for grocery, convenience, and foodservice channels. You will partner with Sales, Marketing, Supply Chain, Finance, and Demand Planning to optimize promotional effectiveness and improve forecast accuracy.

The ideal candidate will combine strong analytical capabilities with strategic business acumen and hands-on experience in a CPG

Qualifications

• Bachelor’s degree in Business, Finance, Supply Chain, Marketing, or related field.
• 5–10 years of experience in sales planning, trade promotion management, demand planning, direct sales management or commercial analytics within food manufacturing or CPG.
• Strong experience supporting grocery, convenience store, and/or foodservice channels.
• Knowledge of Microsoft Dynamics 365 (D365).
• Strong experience using Circana (IRI) syndicated data and reporting tools.
• Experience building and analyzing promotional programs, trade spend, and sales forecasts.
• Advanced proficiency in Excel and data analysis tools.
• Strong analytical, problem-solving, and presentation skills.

Responsibilities

• Lead sales planning activities across grocery, convenience, and foodservice channels.
• Develop and maintain short and long-term trade forecasts aligned with customer demand, promotional calendars, and business objectives.
• Partner with Sales and Demand Planning teams to improve forecast accuracy and inventory alignment.
• Analyze sales trends, customer performance, market conditions, and seasonality to identify risks and opportunities.
• Build, evaluate, and optimize promotional plans across retail and foodservice customers.
• Analyze promotional effectiveness, lift, ROI, pricing strategies, and trade spend performance using Circana and internal sales data.
• Provide actionable insights and recommendations to maximize profitable growth and improve promotional efficiency.
• Collaborate with Sales and Marketing teams to develop customer-specific promotional strategies and annual business plans.

Skills

Analytical thinking

Problem-solving

Presentation skills

Excel proficiency

Data analysis tools

Cross-functional collaboration

Education

Bachelor’s degree in Business or related field

Tools

D365

Circana (IRI)

Power BI

Job description

Home Market Foods in Norwood, MA is seeking an Associate Director, Sales Planning to lead sales planning, trade promotion analysis, forecasting, and commercial insights for grocery, convenience, and foodservice channels. You will partner with Sales, Marketing, Supply Chain, Finance, and Demand Planning to optimize promotional effectiveness and improve forecast accuracy.

The ideal candidate will combine strong analytical capabilities with strategic business acumen and hands-on experience in a CPG