Senior Sales Manager

reitmr; Denver (CO); On-site; USD 53,000 - 59,000; Full time

Job summary

Sonesta International Hotels is seeking a Senior Sales Manager for Sonesta Denver Downtown to execute the hotel’s sales strategy and achieve occupancy, ADR, and market share goals. You will work with the Director of Sales and Marketing and regional leadership to craft targeted plans and grow revenue.

The role involves developing new accounts, maintaining existing ones, and presenting compelling proposals to clients.

Responsibilities

• Develop new accounts and maintain existing accounts; implement sales strategies to achieve revenue goals and profitability.
• Attend trade shows and major market events to promote new business and increase hotel sales.
• Prepare and present effective sales presentations to prospective clients.
• Develop relationships with key clients to generate room sales and improve market share.

Job description

We're People People. Are you?

We're Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we're everywhere our guests need us to be.

But here's the thing-we're not just in the business of hotels, we're in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect-delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about

The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace. The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel's seasonal demand.

What you'll be doing

• Position Title: Senior Sales Manager
• Location: Sonesta Denver Downtown
• Department: Sales
• Reports To: Director of Sales and Marketing
• Type: Non-Exempt (Hourly)
• Pay Range: $38.50 to $42.50 per hour.
• Application Deadline: October15th,2026

Job Description Summary

The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace. The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel's seasonal demand.

Job Description

DUTIES AND RESPONSIBILITIES:

Operational/Functional:

• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
• Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
• Develop a complete knowledge of company sales policies and SOP's and ensure knowledge of and adherence to those policies by the sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
• Prepare and present effective and persuasive presentations to prospective clients.
• Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
• Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
• Promote teamwork and quality service through daily effective communication and coordination with other departments.
• Retain and grow critical markets for the hotel.
• Perform any other job-related duties as assigned.

Strategy and Planning:

• Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement.
• Develop and maintain relationships with key clients to produce room sales. Regularly sell hotel rooms through direct client contact; maintain a high level of visibility for the hotel in major market sales through direct sales solicitation; telephone contacts and written communication.
• Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
• Engage with guests and customers, obtain feedback and ensure guest expectations are always met and exceeded.
• Be a champion for the property by actively promoting the brand, being involved in the local community and building genuine and lasting relationships with local businesses, officials and various stakeholders.
• Follow up with clients regularly during and after departure to ensure satisfaction and secure future bookings.
• Develop, actively solicit, and map group business accounts per defined territory.
• Participate in dai