Senior Group Sales Manager

reitmr; Bee Cave, Austin (TX, TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Health Savings Account with Company My

401(k) Retirement Plan with Company My

Paid Vacation & Sick Time

Paid Parental Leave

Company-Paid Life Insurance

Disability Insurance

Educational Assistance

Sonesta Hotel Discounts

Additional Perks & Employee Discounts

Job summary

Sonesta International Hotels in Texas is seeking a Senior Group Sales Manager to drive revenue growth by building strong client relationships and identifying new business opportunities with SMERF group clients.

You will partner with Revenue Management, Operations, Marketing and Front Office to align strategies, conduct site visits, presentations, and networking events, and manage a robust CRM to forecast pipeline.

Qualifications

• Previous hotel sales or group sales experience preferred.
• Strong knowledge of SMERF market and hotel sales strategies.
• Excellent communication, networking, presentation, and relationship-building skills.

Responsibilities

• Drive hotel revenue growth through SMERF group sales.
• Build and maintain client relationships with partners and organizations.
• Identify and secure new business opportunities via networking and events.
• Collaborate with Revenue Management, Operations, Marketing, and Front Office to align strategies.
• Maintain accurate sales activity and pipeline in CRM.

Skills

Relationship building

Networking

Sales strategy

Presentation skills

Communication

Negotiation

Time management

CRM Delphi

Tools

CRM Delphi

Job description

We're People People. Are you?

We're Sonesta International Hotels-the 8th largest hotel company in the U.S. (and growing fast).

With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we're everywhere our guests need us to be.

But here's the thing-we're not just in the business of hotels, we're in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect-delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about

At Sonesta, great hospitality starts long before check-in - and our Sales team helps create those connections every day. As the Senior Group Sales Manager, you'll drive revenue growth by building strong client relationships, identifying new business opportunities, and positioning the hotel as the preferred choice for SMERF Group clients. This role is perfect for someone who thrives on relationship‑building, networking, and creating smart sales strategies in a fast‑paced hospitality environment. If you're energetic and passionate about hospitality sales - we'd love to meet you.

What you'll be doing

• Drive hotel revenue growth through proactive sales efforts focused on the SMERF group market.
• Develop and maintain strong relationships with clients, third‑party partners, and local organizations.
• Identify, prospect, and secure new business opportunities through networking, outside sales calls, site visits, lead generation, and relationship management.
• Partner closely with Revenue Management, Operations, Marketing, and Front Office teams to align commercial strategies and optimize hotel performance.
• Monitor market trends, competitor activity, and SMERF group market patterns to identify opportunities for growth.
• Conduct hotel site tours, client meetings, presentations, and networking events to promote the property and strengthen relationships.
• Maintain accurate sales activity, account details, revenue forecasting, and pipeline reporting within CRM and hotel sales systems.
• Support group, meeting, catering, corporate and event sales opportunities as needed to maximize total hotel revenue.
• Achieve and exceed sales goals, revenue targets, and account production expectations through strategic sales planning and execution.
• Represent the hotel at industry events, travel functions, business networking opportunities, and community engagement activities.
• Help foster a collaborative, energetic, and results‑driven culture aligned with Sonesta's People People philosophy.
• Any other duties as assigned.

What great looks like

• Previous hotel sales, hospitality sales, or group hotel sales experience preferred.
• Strong knowledge of local SMERF market and hotel sales strategies preferred.
• Excellent communication, networking, presentation, and relationship‑building skills.
• Ability to prospect, negotiate, and close business opportunities in a competitive hospitality market.
• Strong organizational, analytical, and time management skills with the ability to manage multiple accounts and priorities.
• Experience using CRM systems (Delphi) , hotel sales platforms, and reporting tools preferred.
• Ability to travel locally for outside sales calls, networking events, and client meetings as needed.
• Flexible availability including occasional evenings, weekends, networking events, and client entertainment opportunities.
• Ability to work fully on‑site at the hotel property when not in the market meeting clients.
• A passion for hospitality, relationship‑building, sales strategy, and driving exceptional guest and client experiences.

Anticipated Pay Range & Additional Job Information

How we reward you

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability
• Hospital Indemnity, Critical Illness & Accident Insurance
• Educational Assistance
• Sonesta Hotel Discounts (yes, you'll want to use these)
• Additional Perks & Employee Discounts

Our Commitment to You

Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.