Sales Manager

Sonesta International Hotels; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with company match

Paid vacation & sick time

Parental leave

Hotel discounts

Educational assistance

Employee discounts

Life insurance

Disability Insurance

Job summary

Sonesta International Hotels is seeking a Sales Manager to lead the hotel’s sales strategy and drive occupancy, ADR and market share. You will craft account- and segment-based plans, work with the DOS and Regional Sales Director, and target extended-stay opportunities to boost revenue.

You will manage client relationships, develop new accounts, and regularly present forecasts while collaborating with hotel teams to optimize profitability and guest satisfaction.

Qualifications

• Extended stay industry experience preferred.
• Fluent English (reading, writing and speaking).
• Strong verbal and written communication skills.
• Basic budgeting, P&L concepts and variances.
• Problem solving, organization and training abilities.
• Experience with Microsoft Office and Opera systems preferred.
• Travel willingness including overnight travel.
• Valid driver’s license.

Responsibilities

• Deliver on Sonesta's service standards in all guest and client interactions.
• Develop and maintain accounts and sales strategies to meet revenue goals.
• Partner with DOS and Regional Sales Director to maximize RevPAR opportunities.
• Produce sales forecasts and reports; meet revenue targets.
• Coordinate with hotel departments to fulfill client agreements.
• Represent the hotel at events and prospect for new sales leads.

Skills

Fluent English

Communication skills

Budgeting basics

Problem solving

Organizational skills

Tools

Microsoft Office

Opera PMS

Job description

We’re People People. Are you?We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast).

We’re People People. Are you?We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast). With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be. But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What This Role Is All About

The Sales Manager (SM) executes the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment based sales strategies and tactical plans. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors. The SM will work directly with the DOS and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

What You’ll Be Doing

DUTIES AND RESPONSIBILITIES

• Deliver on the promise of Sonesta Service in all interactions with guests and clients. Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.
• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Develop and maintain relationships with key clients in order to produce extended stay room sales. Regularly sell hotel rooms through direct client contact.
• Partner with hotel DOS and Regional Sales Director effectively maximizes RevPar opportunities in the local market.
• Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of responsibility. Produce regular reports and sales forecasts.
• Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
• Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
• Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate.
• Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
• Develop and maintain positive relationships with officials and representatives of local community groups.
• Act as "Manager on duty" as required.
• Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads.
• Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services.
• Perform other duties as assigned.

QUALIFICATIONS AND REQUIREMENTS

• Previous background from the extended stay industry preferred.
• Ability to speak, read, and write fluent English; other languages beneficial.
• Professional verbal and written communication skills.
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Experience with Microsoft Office and Opera systems preferred.
• Ability to travel including some overnight travel is required.
• Valid driver’s license required.
• Frequently standing up, bending, climbing, kneeling, and moving about the facility.
• Carrying, lifting or pulling items weighing up to 25 pounds.
• Frequently handling objects and equipment.

Anticipated Pay Range & Additional Job Information

How we reward you

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between. Here’s a snapshot of what we offer:

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability
• Hospital Indemnity, Critical Illness & Accident Insurance
• Educational Assistance
• Sonesta Hotel Discounts (yes, you'll want to use these)
• Additional Perks & Employee Discounts

Our Commitment to You

Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Before You Apply