Sales Manager

Sonesta International Hotels Corporation; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

HSA with Company Match

401(k) with Match

Paid Time Off

Parental Leave

Life Insurance

Disability Insurance

Educational Assistance

Employee Discounts

Job summary

Sonesta International Hotels Corporation is seeking a Sales Manager to execute the hotel’s sales strategy and drive occupancy, ADR, and market share goals. You will develop account strategies, monitor performance, and work with the DOS and Regional leadership to implement extended stay tactics that maximize revenue.

Key duties include building client relationships, direct sales, reporting, and collaborating with hotel leadership to optimize RevPAR and profitability across properties.

Qualifications

• Background in extended stay industry preferred.
• Strong verbal and written communication.
• Willingness to travel overnight.

Responsibilities

• Deliver on Sonesta service standards in all guest interactions.
• Develop and maintain relationships with key clients to drive extended stay sales.
• Sell hotel rooms through direct client contact.
• Produce regular sales reports and forecasts.
• Coordinate with DOS and Regional Sales Director on RevPAR opportunities.
• Create and implement tactical sales plans to increase occupancy and rates.

Skills

Fluent English

Communication Skills

Travel Required

Budgeting

Driver's License

Tools

Microsoft Office

Opera Systems

Job description

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast). With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be. But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

What this role is all about

The Sales Manager (SM) executes the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment based sales strategies and tactical plans. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors. The SM will work directly with the DOS and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

What you’ll be doing

DUTIES AND RESPONSIBILITIES

• Deliver on the promise of Sonesta Service in all interactions with guests and clients.
• Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel.
• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Develop and maintain relationships with key clients in order to produce extended stay room sales.
• Regularly sell hotel rooms through direct client contact.
• Partner with hotel DOS and Regional Sales Director effectively maximizes RevPar opportunities in the local market.
• Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of responsibility.
• Produce regular reports and sales forecasts.
• Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
• Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods.
• Enhance the image of the hotel in local community.
• Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
• Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate.
• Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
• Develop and maintain positive relationships with officials and representatives of local community groups.
• Act as “Manager on duty” as required.
• Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads.
• Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services.
• Perform other duties as assigned.

QUALIFICATIONS AND REQUIREMENTS

• Previous background from the extended stay industry preferred.
• Ability to speak, read, and write fluent English; other languages beneficial.
• Professional verbal and written communication skills.
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
• Problem solving, reasoning, motivating, organizational and training abilities.
• Experience with Microsoft Office and Opera systems preferred.
• Ability to travel including some overnight travel is required.
• Valid driver’s license required.
• Frequently standing up, bending, climbing, kneeling, and moving about the facility.
• Carrying, lifting or pulling items weighing up to 25 pounds.
• Frequently handling objects and equipment.

Anticipated Pay Range & Additional Job Information

How we reward you

At Sonesta, we know showing up for our guests starts with showing up for our people. That means supporting your health, your financial future, and everything in between. Here’s a snapshot of what we offer:

• Medical, Dental & Vision Insurance
• Health Savings Account (HSA) with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation & Sick Time
• Paid Parental Leave
• Company-Paid Life Insurance
• Company-Paid Short-Term & Long-Term Disability
• Hospital Indemnity, Critical Illness & Accident Insurance
• Educational Assistance
• Sonesta Hotel Discounts (yes, you’ll want to use these)

Our Commitment to You

Sonesta is proud to be an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

At Sonesta, we value our team members as individuals who enhance our guests’ experiences with their unique skills and contributions. We actively support professional growth and personal happiness in each of our employees at each of our hotels, resorts, suites and cruise ships. We seek out people who will eagerly partner with us to improve the overall Sonesta experience for our guests, and the overall Sonesta experience for their fellow colleagues.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.