Senior Sales Enablement Manager

Mirakl - AMER; Boston (MA); Hybrid; USD 135,000 - 171,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) match

Commuter benefits

PTO

Job summary

Mirakl is seeking an experienced Sales Enablement leader in Boston to own the strategy and execution for Enterprise BDR and Mirakl Connect SMB AE/AM enablement. You will design onboarding, coaching, and certification programs, partnering with global sales leadership to align messaging, tools, and methodologies.

You will drive curriculum, measurement, and coaching at scale, including AI-assisted role-plays and SKOs, while collaborating across Sales, TA, and product teams to optimize ramp and

Qualifications

• 6+ years in sales enablement, ideally within SaaS or a high-growth technology company.
• Experience building or scaling sales onboarding: training, role-plays, online courses, and certifications.
• Direct experience enabling BDR/SMB AE or other high-velocity sales teams, including prospecting, call coaching, and high-volume ramp.
• Proven success owning sales enablement initiatives end to end, with measurable adoption and business outcomes.
• Experience enabling a new or evolving product line where positioning and messaging are still developing.
• Demonstrated experience partnering cross-functionally with Sales, Pre-Sales, Sales Leadership, Talent Acquisition, and other business stakeholders.
• Bachelor's degree required

Responsibilities

• Own the annual and quarterly enablement strategy for the Enterprise BDR and Mirakl Connect SMB AE/AM organizations, partnering with Sales Leadership to align priorities with GTM strategy, messaging, tools, and sales methodologies.
• Own the new hire journey from interview to full productivity, serving as the enablement SME in hiring by interviewing candidates and partnering with TA, then owning onboarding programs, cohort check-ins, and certification milestones.
• Build and evolve the curriculum across the full motion: prospecting, cold-call structure, objection handling, messaging, multithreading, qualification, discovery, negotiation, closing, and expansion.
• Provide hands‑on coaching across calls, deals, pipeline, and sales skills, and train managers to coach to a consistent standard so coaching scales with headcount.
• Measure enablement through business outcomes: ramp time, pipeline quality, conversion, and win rate — held in shared accountability with Sales Leadership, using conversation intelligence to diagnose capability gaps that give leadership clear visibility into performance and ROI.
• Deploy and operationalize AI agents, automated workflows, and AI role-play programs that reduce manual effort and accelerate ramp.
• Own enablement execution for SKOs, QBRs, and ad hoc events and initiatives requested by leadership

Skills

Leadership

Strategic thinking

Coaching

Data-driven

Cross-functional collaboration

Global experience

Education

Bachelor's degree

Tools

360Learning

Gong

Job description

Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.

• Founded in 2012 | Member of French Tech Next40
• 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:

Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.

Our 5 values guide how we collaborate:

• Work Hard Together: Teamwork and collaboration are the foundation of our success
• Get Things Done: We prioritize action and efficiency for impactful results
• Go Above & Beyond: We tackle challenges proactively and always aim for excellence
• Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
• Satisfy & Empower Clients: We're committed to our clients' success

This is a hybrid role based in our Boston, MA office, that requires candidates to be onsite 4x a week with up to ~15% travel

The Team You'll Join

You'll be part of our Sales Enablement team led by Courtney Tucci, Director of Sales Enablement.You'll own enablement for our global Enterprise BDR and Mirakl Connect SMB AE/AM organizations — teams that share a common skill foundation: sharp prospecting, disciplined qualification, confident discovery, and the ability to build, advance, and expand pipeline in a category still being defined.

This is a builder-operator role with real autonomy: you'll set the strategy and also run the session, review the call, and build the training. AI accelerates that work but doesn't remove it; every agent and role-play still needs design, testing, review, and calibration. You'll be trusted to define what these organizations need and go build it, working directly with global sales leadership. This role doesn't manage a team today, but you'll set the standard that managers across two global organizations coach to.

Your Impact

• Own the annual and quarterly enablement strategy for the Enterprise BDR and Mirakl Connect SMB AE/AM organizations, partnering with Sales Leadership to align priorities with GTM strategy, messaging, tools, and sales methodologies
• Own the new hire journey from interview to full productivity, serving as the enablement SME in hiring by interviewing candidates and partnering with TA, then owning onboarding programs, cohort check-ins, and certification milestones
• Build and evolve the curriculum across the full motion: prospecting, cold-call structure, objection handling, messaging, multithreading, qualification, discovery, negotiation, closing, and expansion
• Provide hands‑on coaching across calls, deals, pipeline, and sales skills, and train managers to coach to a consistent standard so coaching scales with headcount
• Measure enablement through business outcomes: ramp time, pipeline quality, conversion, and win rate — held in shared accountability with Sales Leadership, using conversation intelligence to diagnose capability gaps that give leadership clear visibility into performance and ROI
• Deploy and operationalize AI agents, automated workflows, and AI role-play programs that reduce manual effort and accelerate ramp
• Own enablement execution for SKOs, QBRs, and ad hoc events and initiatives requested by leadership

What You’ll Bring to the Role

Experience:

• 6+ years in sales enablement, ideally within SaaS or a high-growth technology company
• Experience building or scaling sales onboarding: training, role-plays, online courses, and certifications
• Direct experience enabling BDR/SMB AE or other high-velocity sales teams, including prospecting, call coaching, and high-volume ramp
• Proven success owning sales enablement initiatives end to end, with measurable adoption and business outcomes
• Experience enabling a new or evolving product line where positioning and messaging are still developing
• Demonstrated experience partnering cross-functionally with Sales, Pre-Sales, Sales Leadership, Talent Acquisition, and other business stakeholders
• Experience working globally across regions, adapting programs to local market needs while holding a consistent standard
• Bachelor's degree required

Skills:

• You operate as a leader: you set direction, build alignment across teams that don't report to you, and hold others to a standard
• You're comfortable in ambiguity and think strategically, looking past the immediate task to the underlying business need, then building practical solutions
• You facilitate and present with credibility across sellers, managers, and senior leadership
• You're a credible coach to both early-career reps and experienced sellers, with a strong command of the full sales cycle
• You take a data-driven approach to measuring effectiveness, using conversation intelligence and enablement platforms to diagnose performance gaps

Nice to Have:

• Hands‑on experience with 360Learning and Gong or similar tools
• Enablement platform administration: configuration, course publishing, certification paths, and adoption reporting
• Experience with sales methodologies such as Challenger and MEDDPICC
• Experience applying LLMs and AI tooling to enablement with judgment about where automation creates leverage and where human oversight is still required

Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role. OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus). Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here .

OTE Pay Range

$135,000 - $171,000 USD

Below you will find the reasonably estimated hourly range for this role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity.

Hourly Pay Range

$135,000 - $171,000 USD

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations.

As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.

We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews .