Senior Sales Director, Applications & Customer Success

Equilibar

Fletcher (NC)

Hybrid

USD 150,000 - 190,000

Full time

14 days+
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Job summary

Richards Industrials, the parent of Equilibar, seeks a Sales Director EXTERNAL in Fletcher, NC to lead the customer-facing organization including Applications Engineering and Customer Service. The role partners closely with Product Management and Engineering to grow market presence while delivering exceptional customer experiences.

The position emphasizes sustainable order growth, leadership development, and strong commercial discipline across key industries.

Qualifications

  • Experience leading commercial organizations and driving growth.
  • Proven ability to guide applications engineering and sell technical solutions.
  • Strong cross-functional leadership and complex account management.
  • Excellent communication, negotiation, and executive presentation skills.
  • Bachelor’s degree in engineering, business, or related field; advanced degree preferred.

Responsibilities

  • Lead commercial organization to achieve sustainable, profitable growth.
  • Drive KPIs: quote volume, win rate, order growth, and customer satisfaction.
  • Engage with key customers, OEMs, EPCs; negotiate pricing and long-term supply agreements.
  • Provide leadership for Applications Engineering; translate requirements into solutions.
  • Support product roadmaps with market insights and growth initiatives.
  • Collaborate across functions and report on performance to leadership.

Skills

Commercial leadership
Cross-functional leadership
Strategic planning
Executive communication
Negotiation

Education

Bachelor’s degree in engineering, business, or related field
Advanced degree preferred

Job description

Richards Industrials, the parent of Equilibar, seeks a Sales Director EXTERNAL in Fletcher, NC to lead the customer-facing organization including Applications Engineering and Customer Service. The role partners closely with Product Management and Engineering to grow market presence while delivering exceptional customer experiences.

The position emphasizes sustainable order growth, leadership development, and strong commercial discipline across key industries.

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