We are seeking a proactive and strategic Senior Sales Development Representative to design a scalable Account-Based Outreach framework and generate a consistent pipeline of high-quality meetings. You will be responsible for implementing this system from scratch, shifting our approach from mass outreach to targeted campaigns against Ideal Customer Profiles.
The ideal candidate will have deep expertise in outbound prospecting, data-driven optimization, and the ability to engage potential clients effectively to contribute to our sales pipeline growth.
Are you ready to own a game-changing ABO system and lead a growing SDR team? Join us and make a significant impact on our next phase of growth!
Responsibilities
- Develop and implement a comprehensive Account-Based Outreach strategy focused on high-value, ICP-qualified targets.
- Build outreach workflows and playbooks, including multichannel outreach (email, LinkedIn, voice), cadences, CRM processes, and lead routing.
- Segment and prioritize target markets and account lists based on ICP and TAM analysis.
- Execute personalized outbound campaigns and book qualified meetings for Sales Managers/Head of Sales.
- Continuously A/B test messaging, outreach frameworks, and engagement tactics.
- Collaborate closely with marketing to align content, messaging, and outbound enablement.
- Define and monitor key performance metrics (reply rate, booking rate, meeting-to-opportunity rate).
- Once strategic traction is achieved, hire and lead a growing SDR team to scale outbound efforts.
Requirements
- 5+ years of experience in SDR or Outbound Sales roles, including at least 1 year in a leadership or strategic capacity.
- Proven success in Account-Based Selling or ABM tactics.
- Strong understanding of B2B sales cycles, preferably in SaaS or Tech Services targeting EU/US/UK/Israel markets.
- Hands-on experience with outbound channels: cold email, LinkedIn, and phone outreach.
- Solid knowledge of CRM tools and automation platforms (e.g., HubSpot, Apollo, Lemlist).
- Analytical mindset with experience using data to optimize outreach performance.
- Upper-Intermediate or higher proficiency in English, both written and verbal.
Preferred Skills
- Experience launching or scaling outbound SDR teams from scratch.
- Background in outreach programs for R&D, engineering, or tech service companies.
- Familiarity with tools like Sales Navigator, Clay, PhantomBuster, Reply.io, or Waalaxy.
- Understanding of cold outreach legal compliance (GDPR, CAN-SPAM).
- Participation in strategic sales planning or go-to-market strategies.
- Experience working with C-level executives or in high-ticket B2B sales environments.
What We Offer
- Competitive salary with performance-based bonuses.
- Opportunities for professional development and career growth.
- Collaborative and innovative work environment.
- A strategic, high-impact role with full ownership of outbound lead generation.
- Opportunity to build and lead your own SDR team after establishing initial systems.
- Access to international projects and markets.
- Remote-friendly work environment and flexible schedule.
About Us
Newxel is a global provider offering R&D services to scale companies. We assist enterprises and startups in setting up software development teams and R&D offices across Europe. Our services are built on principles of transparency and flexibility, supported by our expertise, over 250 tech talents, and more than 40 clients. We have offices in Europe, the US, Israel, and development sites in Ukraine.