Senior Sales Development Representative

Kelly Services; Dallas (TX); Remote; USD 60,000 - 200,000; Full time

Job summary

Motion Recruitment Partners is seeking a high-performing sales professional with deep CPG industry relationships to sell analytics and AI-driven decision support to mid-market brands. Remote (U.S.) role targeting executives across founders, CFOs and marketing leaders.

This opportunity emphasizes opening doors, building a scalable pipeline, and leveraging an established network to drive growth in a data-driven environment.

Qualifications

• 5+ years of B2B sales or business development in a related field.
• Proven track record selling to CPG brands and mid-market companies.
• Existing relationships with CPG decision-makers and executives.
• Experience building and closing opportunities with brands generating $20M+ revenue.
• Ability to navigate conversations with founders, CFOs and marketing leaders.
• Independent, proactive worker with strong communication and negotiation skills.

Responsibilities

• Identify, engage, and close new opportunities with mid-market CPG brands.
• Leverage industry relationships to generate qualified introductions and meetings.
• Build relationships with founders, CEOs, CFOs, and marketing leaders.
• Develop outbound business development strategies and execute them.
• Educate prospects on analytics- and AI-driven decision making to improve performance.
• Manage the sales cycle from intro to contract execution.
• Collaborate with leadership to refine market strategy and targeting.
• Provide customer and market feedback to influence product direction.

Skills

CPG relationships

BD / closing

mid-market sales

exec stakeholder navigation

self-starter

networking

sales prospecting

Job description

$60000 - $200000

Location: Remote (U.S.)

Employment Type: Full-Time, Fractional, or Part-Time Consulting

Compensation: Flexible Structure About the Opportunity

Our client is an emerging AI and analytics company focused on helping Consumer Packaged Goods (CPG) brands make smarter commercial decisions through data-driven insights and optimization. The platform is designed specifically for CPG leaders, helping brands uncover opportunities, optimize investments, and improve business performance through advanced analytics and decision intelligence.

The company is seeking a highly connected sales professional with deep relationships across the CPG industry. This is not a traditional software sales role. The ideal candidate already possesses a strong network of decision-makers within mid-market CPG organizations and understands how to navigate complex conversations with founders, CFOs, marketing leaders, and commercial executives.

What We're Looking For

This opportunity is best suited for someone who has:

• Sold products, services, consulting, media, retail solutions, data, analytics, or other offerings to CPG brands

• Existing relationships with CPG decision-makers

• Experience prospecting and closing business with brands generating $20M+ in annual revenue

• A proven track record of opening doors and generating new business within the CPG ecosystem

• Strong understanding of trade spend, retail execution, shopper marketing, category management, sales planning, or brand growth strategies

• The ability to operate independently and leverage an established network

Important Note

Candidates should have significant experience selling to CPG brands , but should not currently be selling a competing CPG software platform .

Responsibilities

• Identify, engage, and close new opportunities with mid-market CPG brands.

• Leverage existing industry relationships to generate qualified introductions and meetings.

• Build relationships with founders, CEOs, CFOs, marketing leaders, controllers, commercial executives, and sales leadership teams.

• Develop and execute outbound business development strategies.

• Educate prospective clients on how analytics and AI-driven decision-making can improve business performance.

• Manage the sales cycle from introduction through contract execution.

• Collaborate directly with company leadership to refine market strategy and targeting.

• Provide customer and market feedback to influence product direction.

Required Experience

• 5+ years of B2B sales, business development, strategic partnerships, or account executive experience.

• Strong history of selling into Consumer Packaged Goods (CPG) companies.

• Existing network within the CPG industry.

• Demonstrated success generating net-new business.

• Experience selling to executive-level stakeholders.

• Self-starter capable of operating with minimal oversight.

• Strong communication, negotiation, and relationship-building skills.

Ideal Backgrounds

Candidates may have experience selling:

• Trade promotion services

• Shopper marketing solutions

• Retail media

• Data and analytics services

• Consumer insights platforms

• Consulting services

• Revenue growth management solutions

• Category management solutions

• Retail execution services

• Supply chain solutions

• Food & beverage industry services

• Consumer goods advisory services

Sales Performance Expectations

• Generate approximately two new customers per month

• Build and maintain a healthy pipeline of qualified opportunities

• Establish strategic relationships with mid-market CPG organizations

• Help drive the company's next stage of growth

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.