Senior Sales Development Representative

Creatio; Boston (MA); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Sales Development Representative to join their expanding team in Boston. This role is pivotal in driving lead generation and nurturing client relationships in the low-code automation and CRM market. The ideal candidate will possess strong communication skills and a customer-centric mindset, working closely with sales and marketing teams to optimize outreach strategies. With a focus on collaboration and performance, this position offers an exciting opportunity to contribute to a dynamic sales pipeline and help shape the future of innovative technology solutions.

Qualifications

• 1-3 years in an SDR or related sales role, ideally in B2B SaaS.
• Demonstrated success in generating leads and meeting KPIs.

Responsibilities

• Proactively engage with prospective clients and generate interest.
• Maintain accurate records in the CRM and monitor sales metrics.

Skills

Communication Skills

Prospecting Techniques

Analytical Mindset

Time Management

Strategic Thinking

Education

Bachelor’s degree in Business

Additional certifications in sales methodologies

Tools

Sales Navigator

Outreach.io

CRM Software

Job description

Creatio is a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom. With a global team of 700+ dedicated professionals, 700+ partners and thousands of customers, Creatio operates in 100+ countries worldwide. The company has been highly recognized by key industry analysts, being included in seven Forrester Waves and five Gartner Magic Quadrants and recognized as a Leader in two of them.

We are aggressively expanding our Americas based team which is headquartered in Boston, MA.

Position Overview:

The Senior Sales Development Representative at Creatio is responsible for identifying and nurturing leads, prospecting for new opportunities, and setting the stage for strong client relationships in the low-code automation and CRM market. This role is critical in supporting Creatio’s sales pipeline by qualifying leads, collaborating closely with the sales team, and acting as a bridge between marketing initiatives and revenue generation.

Key Responsibilities:

• Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Creatio’s products.
• Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends in CRM and low-code automation.
• Collaboration with Sales & Marketing: Partner with sales executives to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.
• Pipeline Management: Maintain accurate records of activities in the CRM, manage lead and account data, and monitor progress against sales metrics.
• Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.
• Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.

Required Experience:

• Industry Knowledge: 1-3 years in an SDR or related sales role, ideally within B2B SaaS, CRM, or automation software.
• Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.
• CRM and Sales Tools: Proficiency in CRM software and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).
• Understanding of Low-Code & CRM Trends: Familiarity with low-code development and CRM software, with an understanding of how these technologies impact businesses.

Key Skills:

• Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage C-level executives and decision-makers.
• Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.
• Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.
• Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.
• Strategic Thinking: Ability to understand client needs and pain points, positioning Creatio’s value proposition effectively.

Personal Attributes:

• Customer-Centric Mindset: Empathetic, with a focus on understanding the customer’s perspective and building rapport.
• Self-Motivated & Goal-Oriented: Demonstrates a drive for success, with resilience and an entrepreneurial spirit to pursue and achieve challenging targets.
• Adaptability: Comfortable in a fast-paced, evolving environment, with a positive attitude toward learning and adapting to new tools and approaches.
• Team Player: Strong sense of collaboration and willingness to share insights with the team to improve overall performance.

Educational Background:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Additional certifications in sales methodologies or familiarity with low-code/CRM technologies are a plus.

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