Senior RGM Lead: Pricing, Promotions & Pack Strategy

Boston Beer; Boston (MA); On-site; USD 160,000 - 263,000; Full time

Benefits offered by this job

Healthcare on day one

Stock purchase plan

401k

Free beer!

Health & wellness program and benefits

Job summary

Boston Beer is seeking an Associate Director, Revenue Growth Management in Boston, MA to lead pricing, pack architecture, promotional strategy, and trade investment optimization across channels. You will translate consumer, customer, and competitive insights into actionable revenue strategies that drive profitable, sustainable growth.

Reporting to the Commercial Lead, you will manage a small RGM team, partner cross-functionally with Sales, Marketing, Finance, Supply Chain and FP&A, and build

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field.
• 10+ years of experience in Revenue Growth Management, Pricing, FP&A, Category Management, or Commercial Strategy in CPG, food & beverage, or manufacturing.
• Demonstrated experience leveraging data and financial models to drive pricing and revenue decisions.
• Strong cross-functional leadership and stakeholder management skills.
• Advanced Excel and Power BI (or similar) analytical capability.

Responsibilities

• Develop and refine company wide revenue growth strategies across pricing, promo, pack/format architecture, and trade investment.
• Lead cross-functional alignment on all RGM strategic initiatives spanning Sales, Commercial Finance, Marketing, Operations, and Supply Chain.
• Manage and develop an RGM team (analysts/managers), fostering a high-performance, collaborative culture.
• Design pricing strategies across channels and geographies to optimize revenue and margin.
• Oversee promotion mechanics, discount strategy, post event evaluation, and Revenue Council submissions.
• Implement and refine pricing models, elasticity tools, and promotional optimization frameworks.
• Analyze business performance, customer behavior, competitive activity, and category trends to identify growth opportunities.
• Partner with Commercial Finance to deliver accurate forecasts for price, promotions, and revenue impacts by channel and customer.
• Build dashboards, KPIs, and reporting tools to enhance visibility, decision-making, and RGM agility.
• Lead strategic pack architecture workstreams (sizes, formats, price ladders) in partnership with Marketing and Supply Chain.
• Evaluate innovation, line extensions, and channel-specific packs for margin and segment incrementality.
• Drive alignment with Commercial Finance, FP&A, Sales, and Category Management to ensure strategies are executable and financially grounded.
• Communicate strategies clearly across internal teams, including senior leadership.
• Ensure all pricing and RGM activities comply with alcohol regulatory requirements and company standards.
• Maintain rigorous documentation, controls, and processes for all pricing and trade spend decisions.
• Lead, mentor, and develop direct reports; provide coaching and performance feedback.
• Create a collaborative, accountable, and results driven team culture.

Skills

Advanced Excel

Power BI

Cross-functional leadership

Education

Bachelor's degree

Job description

Boston Beer is seeking an Associate Director, Revenue Growth Management in Boston, MA to lead pricing, pack architecture, promotional strategy, and trade investment optimization across channels. You will translate consumer, customer, and competitive insights into actionable revenue strategies that drive profitable, sustainable growth.

Reporting to the Commercial Lead, you will manage a small RGM team, partner cross-functionally with Sales, Marketing, Finance, Supply Chain and FP&A, and build