Senior Revenue Strategy & GTM Architect

ProducePay; Raleigh (NC); On-site; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health/Dental/Vision Insurance

401(k) + Company Match

Parental Leave

Job summary

Relay, a Raleigh-based leader in frontline data and AI-powered solutions, seeks a Senior Director, Revenue Strategy to own the strategic layer of Relay's revenue organization. You will build multi-year revenue models that inform planning and drive disciplined growth decisions.

You will partner with Sales, Marketing, Product and Finance to allocate GTM resources, evaluate markets and models, and translate insights into actions that accelerate revenue growth.

Qualifications

• 8+ years in revenue strategy, GTM strategy, strategic finance, or a similar function at a B2B technology company, with at least 2 years at Director level or above.
• Track record building multi-year revenue models used by leadership and boards to make decisions.
• Hands-on experience shaping GTM resource allocation with measurable outcomes.
• Deep fluency in modern revenue engine mechanics: funnel dynamics, segmentation, pipeline economics, capacity models, retention/expansion drivers.
• Experience with pricing and packaging strategy across multiple monetization models.

Responsibilities

• Build and maintain Relay's multi-year revenue models and inform annual planning.
• Evaluate GTM engine performance and drive changes to meet growth potential.
• Lead cross-functional alignment of GTM resources across sales, marketing, and product.
• Own market and motion strategy for target segments and models (enterprise field, inside, channel, PLG).
• Co-design merchandising with Revenue Engineering and Product, including hardware-as-a-service and usage-based billing.

Skills

Revenue strategy

GTM strategy

Strategic finance

Leadership

Pricing & packaging

Executive communication

Data analysis

Education

Bachelor's degree

Tools

CRM systems

Excel / modeling

Job description

Relay, a Raleigh-based leader in frontline data and AI-powered solutions, seeks a Senior Director, Revenue Strategy to own the strategic layer of Relay's revenue organization. You will build multi-year revenue models that inform planning and drive disciplined growth decisions.

You will partner with Sales, Marketing, Product and Finance to allocate GTM resources, evaluate markets and models, and translate insights into actions that accelerate revenue growth.