Senior Revenue Operations Analyst

Lob.com, Inc; United States; Remote; USD 125,000 - 135,000; Full time

Job summary

Lob.com, Inc is seeking a Senior Revenue Operations Analyst to drive data insights that align marketing and revenue efforts. In this role, you will analyze marketing performance, enhance attribution modeling, and support strategic initiatives that shape the company's growth. If you thrive in tech environments and love data-driven decisions, this could be the perfect role for you.

Qualifications

• 5+ years in Marketing Analytics, RevOps, or Marketing Ops roles with GTM exposure.
• Expertise in SQL and data tools like Looker and Redshift.
• Ability to translate ambiguous business problems into clear, data-driven insights.

Responsibilities

• Own and enhance multi-touch attribution modeling and campaign ROI reporting.
• Deliver actionable insights on marketing performance and pipeline trends.
• Manage and improve dashboards across funnel stages.

Skills

Marketing Analytics

Revenue Operations

Data Analysis

Dashboard Management

Attribution Modeling

SQL

Education

Bachelor’s degree in Business, Economics, Marketing, or Analytics

Tools

Looker

Redshift

Polytomic

Salesforce

Marketo

Job description

Lob was built by technical co-founders with a vision to make the world programmable.

Senior Revenue Operations Analyst

As a Senior Revenue Operations Analyst at Lob, you’ll be at the center of Marketing and Revenue alignment. Your typical day will involve analyzing full-funnel performance, building attribution models, supporting campaign effectiveness reviews, and ensuring our revenue data stack is humming. You’ll be a key stakeholder in executive reporting, working closely with Marketing Ops, Sales Ops, and Demand Gen to uncover insights that help drive pipeline and bookings in a hybrid ABM + inbound world.

As the Senior Revenue Operations Analyst, you’ll…

• Own and enhance multi-touch attribution modeling and campaign ROI reporting.
• Deliver actionable insights on marketing performance and pipeline trends to drive GTM decision-making.
• Manage and improve dashboards in Looker and Polytomic across funnel stages.
• Partner with MOPS and Demand Gen to ensure data integrity for lead routing and source accuracy.
• Support reporting deliverables for WBRs, QBRs, and board-level presentations.
  
  
• Work to be accomplished in the first 6 months
  • Implement at least one major attribution or funnel diagnostics improvement to enhance full-funnel visibility.
  • Launch a refreshed marketing performance dashboard suite
  • Deliver insights that influence at least one strategic GTM change or marketing investment decision.
• Work to be accomplished in the first 12 months
  • Partner with GTM leadership to evolve how we measure and optimize top-of-funnel efficiency.
  • Build a repeatable model for marketing contribution to revenue by segment and lead source.
  • Contribute to the operational strategy for Lob’s shift toward a usage-based GTM model.

What will you bring to this role…

• 5+ years in Marketing Analytics, RevOps, or Marketing Ops roles with GTM exposure.
• Expertise in SQL and experience with data tools like Looker, Redshift, and Polytomic.
• Fluency in marketing funnel stages (MQL > SQO > CW) and multi-touch attribution.
• Strong working knowledge of Salesforce and Marketo (or equivalent MAP).
• Ability to translate ambiguous business problems into clear, data-driven insights.
• A proactive and collaborative mindset with strong business acumen.

At Lob, we are looking to #LevelUp and #EmpowerDiversity, we invite you to apply if you possess even some of these:

• Familiarity with ABM and inbound GTM motions.
• Experience supporting a usage-based business model.
• Comfort owning tooling processes and collaborating with cross-functional RevOps peers.
• Previous experience working with revenue tech stack tools such as Outreach, Gong, ZoomInfo, or Clari.
• Bachelor’s degree in a related field (e.g., Business, Economics, Marketing, Analytics).

Compensation Information

This position is structured to receive a base salary + variable + Restricted Stock Units

Base salary: $125,000 - $135,000
Variable $12,500-$15,000

OTE: $137,500 - $155,000

<#LI-REMOTE #LI-RW1

“Lob’s salary ranges are based on market data, relative to our size, industry and stage of growth. Salary is one part of total compensation, which also includes equity, perks and competitive benefits. Salary decisions are based on many factors including geographic location, qualifications for the role, skillset, proficiency and experience level. Lob reasonably expects to pay candidates who are offered roles within the provided salary ranges.”

We offer remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA, unless specified otherwise in the job description above.

If you are looking for a progressive, fun-spirited, and mentally stimulating environment, come join us at Lob!

Our Commitment to Diversity

Lob is an equal opportunity employer and values diversity of backgrounds and perspectives to cultivate an environment of understanding to have greater impact on our business and customers. We encourage under-represented groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance .