Senior Retention Marketing Specialist – Remote

Bob's Discount Furniture; Manchester (CT); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid time off and holidays

401(k) with company match

Employee discount

Job summary

Bob’s Discount Furniture seeks a Sr. Specialist, Retention Marketing to lead planning, execution, measurement, and day-to-day coordination of CRM campaigns across email, SMS, direct mail, and other owned communications.

This individual contributor will own campaigns from planning through deployment and analysis, coordinating creative, merchandising inputs, audience setup, QA, and approvals. The role supports a hybrid work model with core hours for meetings and launches.

Qualifications

• 3–5 years of experience in CRM, retention marketing, lifecycle marketing, or related field.
• Experience coordinating campaigns with timelines, approvals, QA, deployment, and performance reporting.
• Bachelor’s degree in marketing or related field, or equivalent experience.

Responsibilities

• Lead day-to-day execution and optimization of retention marketing campaigns across email, SMS, direct mail, and other owned channels.
• Manage campaign workbacks, timelines, approvals, QA checkpoints, deployment readiness, and post-launch analysis.
• Serve as CRM coordination partner for Creative, Merchandising, Ecommerce, Digital Marketing, Analytics, IT, agencies, and vendors.
• Own campaign setup, audience selection, triggered journeys, and automation updates within CRM platforms.

Skills

Campaign execution

Project coordination

CRM platforms

Marketing automation

Email service providers

Analytics tools

Cross-functional communication

Accountability & autonomy

Adaptability & strategic thinking

Education

Bachelor's degree in marketing or related field

Tools

CRM platforms

Marketing automation

Email service providers

Analytics/reporting tools

Job description

Bob’s Discount Furniture seeks a Sr. Specialist, Retention Marketing to lead planning, execution, measurement, and day-to-day coordination of CRM campaigns across email, SMS, direct mail, and other owned communications.

This individual contributor will own campaigns from planning through deployment and analysis, coordinating creative, merchandising inputs, audience setup, QA, and approvals. The role supports a hybrid work model with core hours for meetings and launches.