Remote Lifecycle Marketing Leader — Retention & SMS

Bobbie; San Francisco (CA); On-site; USD 162,000 - 198,000; Full time

Benefits offered by this job

Stock options

401(k) plan

Health, dental, vision insurance (US)

Job summary

Bobbie is seeking a Lifecycle Marketing Lead to own retention strategies across email, SMS, on-site personalization, and loyalty programs. You will drive end-to-end campaigns, tests, and measurements, partnering with Data, Platform, Brand, and CX to keep Bobbie's customer journey thoughtful and high-performing.

You will report to the Director of Lifecycle and help ensure scalable, reliable communications across post-checkout, onboarding, upsell and cross-sell moments, with a focus on metrics

Qualifications

• 8-10 years of lifecycle marketing experience with retention focus.
• Hands-on experience with SMS marketing and Klaviyo/Attentive/Recharge.

Responsibilities

• Own growth/retention strategy across email, SMS and on-site personalization.
• Lead end-to-end lifecycle programs post-checkout, onboarding, upsell, loyalty and referrals.
• Collaborate with Data, Platform, Brand and CX to optimize the lifecycle path.

Skills

Lifecycle marketing

Retention

SMS & Email

Cross-functional

Data-driven

AI tools

Tools

Klaviyo

Attentive

Recharge

Job description

Bobbie is seeking a Lifecycle Marketing Lead to own retention strategies across email, SMS, on-site personalization, and loyalty programs. You will drive end-to-end campaigns, tests, and measurements, partnering with Data, Platform, Brand, and CX to keep Bobbie's customer journey thoughtful and high-performing.

You will report to the Director of Lifecycle and help ensure scalable, reliable communications across post-checkout, onboarding, upsell and cross-sell moments, with a focus on metrics