Senior Retail & Stadium Marketing Lead

Gondola; Charlotte (NC); On-site; USD 90,000 - 150,000; Full time

Job summary

Carolina Panthers is seeking a Senior Manager, Retail, Merchandising & Stadium Marketing to elevate brand storytelling through retail experiences and omnichannel initiatives. You will manage the third-party operator, align merchandising with brand strategy, and drive revenue across stadium, pop-ups, and partner channels.

The role requires deep retail marketing expertise, strong vendor management, and ability to work nights or weekends for events, with a focus on fan engagement and store

Qualifications

• Minimum 8 years of professional experience in retail marketing.
• Bachelor’s Degree in Retail, Marketing or related field.
• Knowledge of consumer retail trends and omnichannel strategies.

Responsibilities

• Owns third-party retail operator relationship for stadium store operations, ecommerce and buying.
• Leads a small team within the Panthers Brand & Integrated Marketing group.
• Develops and executes retail marketing calendars and campaigns to drive demand and revenue.

Skills

Retail Marketing

Team management

Vendor relationships

E-commerce operations

Promotional planning

Cross-functional collaboration

Education

Bachelor’s Degree in Retail/Marketing or related field

Job description

Carolina Panthers is seeking a Senior Manager, Retail, Merchandising & Stadium Marketing to elevate brand storytelling through retail experiences and omnichannel initiatives. You will manage the third-party operator, align merchandising with brand strategy, and drive revenue across stadium, pop-ups, and partner channels.

The role requires deep retail marketing expertise, strong vendor management, and ability to work nights or weekends for events, with a focus on fan engagement and store