Partnership Marketing Manager — Stadium Events & Accounts

Panthers; Charlotte (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Panthers seeks a Partnership Marketing Manager to oversee day-to-day relationships across the Carolina Panthers and Charlotte FC, managing accounts, contract fulfillment, and retention to deliver best-in-class service and flawless execution.

The role requires strategic, data-driven collaboration with partners, driving activations at games and events, and leading quarterly business reviews with executive stakeholders to maximize partner value.

Qualifications

• Bachelor’s degree in relevant field.
• At least 5 years of relevant work experience.
• Proficient in MS Word, Excel, PowerPoint, and Outlook.
• Willing to work flexible hours, including some nights and weekends.
• Willing to travel when necessary.
• Must pass pre-employment screens.

Responsibilities

• Serve as primary contact for all assigned partnership accounts.
• Oversee day-to-day account management including activation and fulfillment, strategic direction, and budget for assigned corporate partners.
• Co-create with the customer, and track KPI’s for Corporate Partnership relationships.
• Source and curate data supporting the KPI’s for the quarterly business reviews and throughout the partnership.
• Position and present customer objectives and data in a platform customized to the audience.
• Manage partnership deliverables (branding, signage, media, print, promotional, entertainment elements).
• Coordinate branding activations during Panthers games, CLTFC matches and other events.
• Support and review partner activations, including evaluation and approval of promotional programs and artwork.
• Initiate and maintain regular contact with client and/or client’s agency.
• Lead quarterly business review meetings with customer stakeholders.
• Understand and navigate decision-makers within Corporate Partner relationships.
• Develop deep understanding of Partners’ business and market impact.
• Brainstorm incremental ideas to deliver KPI’s and upsell solutions.
• Partner with Sales Team in support of renewals and upsells.
• Provide best-in-class touch point management for corporate hospitality events.
• Other duties as assigned

Skills

Account management

KPI tracking

Data analysis

Relationship building

Project management

Education

Bachelor’s degree

Tools

MS Word

Excel

PowerPoint

Outlook

Job description

Panthers seeks a Partnership Marketing Manager to oversee day-to-day relationships across the Carolina Panthers and Charlotte FC, managing accounts, contract fulfillment, and retention to deliver best-in-class service and flawless execution.

The role requires strategic, data-driven collaboration with partners, driving activations at games and events, and leading quarterly business reviews with executive stakeholders to maximize partner value.