Senior Retail Sales Lead — Beauty & CPG Expansion

Freshine Product Inc; New York (NY); On-site; USD 105,000 - 140,000; Full time

Job summary

Freshine Products Inc. seeks a Senior Sales Manager to scale Wavytalk’s U.S. retail footprint.

You will manage current accounts and open new distribution through proactive outreach, negotiations, and strategic planning, with a focus on beauty and personal care channels. Reporting to the U.S. business lead, you will drive revenue across mass retail, specialty, drugstore and travel retail, while coordinating with brokers and internal teams to enhance price strategies, promotions, and shelf

Qualifications

• 8–12 years of sales and account management experience in a CPG/beauty/personal care brand.
• Proven success in managing retail accounts and opening new business in U.S. beauty and wholesale channels.
• Strong hunter mentality with ability to prospect, pitch and close new accounts.
• Existing relationships with retail buyers in beauty/personal care preferred.
• Strong negotiation skills and experience managing contract terms and trade agreements.
• Experience working with brokers, reps, and distribution partners.
• Proficiency with sales reporting systems, forecasting and pipeline management.
• Familiarity with omnichannel retail strategies (in-store and e-commerce).

Responsibilities

• Own and drive revenue growth across wholesale channels (mass, beauty specialty, drugstore, gift, travel, hospitality).
• Identify and close new retail accounts through proactive outreach and strong buyer relationships.
• Develop outreach strategies to open new doors and win product placements.
• Lead negotiations for favorable terms and strategic retailer positioning.
• Manage and grow relationships with sales reps and key retail partners.
• Advise on product and pricing strategy for each retailer.
• Serve as primary contact for assigned accounts and ensure strong partnerships.
• Coordinate HQ and New York operations for on-time delivery and demand planning.
• Expand product assortment and shelf space within existing accounts.
• Collaborate with internal teams on pricing, promotions, packaging, merchandising.
• Track performance and provide regular reporting on account health and pipeline.

Skills

Hunter mentality

Relationship building

Negotiation skills

Sales forecasting

Account management

Public speaking

Tools

CRM software

Sales reporting tools

Job description

Freshine Products Inc. seeks a Senior Sales Manager to scale Wavytalk’s U.S. retail footprint.

You will manage current accounts and open new distribution through proactive outreach, negotiations, and strategic planning, with a focus on beauty and personal care channels. Reporting to the U.S. business lead, you will drive revenue across mass retail, specialty, drugstore and travel retail, while coordinating with brokers and internal teams to enhance price strategies, promotions, and shelf