B2B Beauty Sales Director - National Retail Growth

SBT Global, Inc.; Irvine (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

SBT Global, Inc. in Irvine, California is seeking an experienced Sales Director to lead our B2B sales organization for major national retail channels across the US.

This on-site role requires strategic leadership, strong relationships with retailers, and a proven track record in beauty/CPG sales. You will develop sales strategies, manage key accounts (Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens), drive revenue growth, and lead a high-performing sales team to achieve annual

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 8-10+ years of B2B sales, wholesale, or national account experience.
• Strong B2B sales experience with a global beauty brand, leading beauty company, or major beauty distributor.
• Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens).
• Strong understanding of the US beauty retail landscape and national retail account dynamics.
• Proven track record of developing new retail accounts and growing existing businesses.
• Strong negotiation and relationship management skills.
• Strong analytical and commercial capabilities.
• Experience leading and developing a sales team.
• Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred.
• Ability to manage multiple brands and retail accounts.
• Ability to work full-time on-site at our Irvine, California office.

Responsibilities

• Lead the overall B2B Sales organization, strategy, and execution
• Manage and develop relationships with major US national retail and wholesale accounts
• Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities
• Lead retailer meetings, line reviews, business reviews, and seasonal planning
• Identify opportunities for door expansion, new retail partnerships, and promotional programs
• Negotiate pricing, promotional programs, and trade terms where applicable
• Lead and develop the B2B Sales team to achieve company sales objectives
• Develop annual sales strategies and plans by account, brand, and channel
• Establish revenue targets and account-level growth plans
• Manage promotional calendars, launch schedules, and demand forecasts
• Monitor inventory health and replenishment trends
• Align with Supply Chain and Operations to support successful execution
• Track sell-in, sell-through, POS, and gross margin performance
• Analyze sales and retailer data to identify growth opportunities and optimize account strategies
• Monitor trade spend ROI and promotional effectiveness
• Evaluate account and brand profitability
• Prepare business performance reports and strategic recommendations for leadership
• Partner with Marketing on retail activation, campaigns, and new product launches
• Collaborate with Finance on AR, deductions, trade spend, and account profitability
• Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support
• Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment
• Ensure retailer compliance and operational excellence

Skills

B2B sales

Negotiation

Relationship management

Analytical skills

Commercial acumen

Sales leadership

Beauty industry knowledge

Education

Bachelor’s degree in Business/Marketing or related field

Job description

SBT Global, Inc. in Irvine, California is seeking an experienced Sales Director to lead our B2B sales organization for major national retail channels across the US.

This on-site role requires strategic leadership, strong relationships with retailers, and a proven track record in beauty/CPG sales. You will develop sales strategies, manage key accounts (Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens), drive revenue growth, and lead a high-performing sales team to achieve annual