Senior Retail Media Strategist

Flywheel; Baltimore (MD); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive PTO

Learning & development

Parental leave

Volunteering opportunities

Job summary

Flywheel seeks a Senior Media Manager to lead media initiatives in the retail media landscape. You’ll develop and implement media strategies, optimize campaigns and align with business goals, leveraging data-driven decisions and extensive ecommerce advertising experience.

The role requires strong Excel analytics, client leadership, and ability to work with cross-functional teams. Travel may be required; a competitive package is offered.

Qualifications

• Bachelor’s degree and at least 6 years of account management experience.
• Digital Retail (Retail Media) experience required.
• 2+ years in Ecommerce media management.
• Strong digital marketing and quantitative analytics experience.
• Advanced Excel skills including pivot tables and VLOOKUP.
• Detail-oriented with excellent project management and deadlines.
• Experience developing, managing and analyzing online promotion campaigns.
• Excellent interpersonal, presentation and communication skills.
• Ability to influence using data and lead teams.
• Thrives in dynamic and demanding environments.

Responsibilities

• Lead client engagements and drive strategy discussions.
• Plan budgets with clients and deliver campaigns to KPIs.
• Provide guidance on campaign optimizations for success.
• Oversee keyword and bid strategy across options.
• Develop daily to monthly reporting and performance insights.
• Lead Test & Learns with retailer ad offerings and Flywheel capabilities.
• Coordinate quarterly business reviews with clients.
• Grow account teams and mentor junior colleagues.
• Travel as required by client needs.

Skills

Account management

Retail media

Ecommerce media

Digital marketing

Analytics

Excel

Project management

Online promotions

Communication

Independent thinker

Adaptability

Team leadership

Executive communication

Education

Bachelor's degree

Tools

Excel

Job description

Flywheel seeks a Senior Media Manager to lead media initiatives in the retail media landscape. You’ll develop and implement media strategies, optimize campaigns and align with business goals, leveraging data-driven decisions and extensive ecommerce advertising experience.

The role requires strong Excel analytics, client leadership, and ability to work with cross-functional teams. Travel may be required; a competitive package is offered.