Strategic Retail Media Lead

Flywheel; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive paid time off

Learning and development opportunities

Parental leave

Job summary

Flywheel is seeking a Senior Media Manager to lead retail media strategy and optimize advertising campaigns across major marketplaces. You will guide client engagements, set budgets and KPIs, and drive data-driven decisions with a focus on performance and impact.

You will collaborate with marketing and product teams, oversee reporting, and mentor junior colleagues. Some travel may be required as part of client engagements.

Qualifications

• Bachelor’s Degree with at least 6 years of account management experience.
• Digital Retail (Retail Media) experience required.
• At least 2 years of experience in Ecommerce media management.
• Digital marketing, financial/quantitative analytics experience.
• Strong analytical skills, with knowledge of Microsoft Excel - pivot tables and 'VLOOKUP'.
• Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines.
• Experience in developing, managing, and analyzing online promotion campaigns.
• Possess strong interpersonal, presentation and communication skills.
• Innovative, scrappy, and independent thinker with the ability to influence using data.

Responsibilities

• Lead client engagements and drive strategy discussions.
• Plan and develop budgets with your team to deliver campaigns according to KPIs.
• Provide guidance on campaign optimizations to ensure campaigns are set up for success.
• Oversee keyword and bid strategy across available advertising options.
• Establish structure for daily, weekly, and monthly reporting and insights.
• Lead Test & Learns for emerging retailer ad offerings.
• Lead or oversee recurring client calls.
• Develop broader account teams and mentor juniors.
• Ensure accurate delivery of client budgets and manage variances.

Skills

Retail media experience

Ecommerce media management

Digital marketing analytics

Excel (pivot tables, VLOOKUP)

Communication skills

Team leadership

Client engagement

Education

Bachelor’s Degree

Job description

Flywheel is seeking a Senior Media Manager to lead retail media strategy and optimize advertising campaigns across major marketplaces. You will guide client engagements, set budgets and KPIs, and drive data-driven decisions with a focus on performance and impact.

You will collaborate with marketing and product teams, oversee reporting, and mentor junior colleagues. Some travel may be required as part of client engagements.